Associate Manager, DTC & TikTok Shop

McCormick & Company, Incorporated; Cockeysville (MD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Total Rewards program

401(k) and Health benefits

Job summary

McCormick & Company, Incorporated is seeking an Associate Manager, DTC & TikTok Shop for a hybrid 50/50 role at our Global Headquarters in Hunt Valley, Maryland. You will oversee product listings, coordinate promotions, and analyze website and social commerce performance to drive sales growth.

Responsibilities include maintaining product information, coordinating with brand and logistics teams, and leveraging data to drive recommendations.

Qualifications

• Bachelor’s Degree in Marketing or related field required.
• 3+ years DTC eCommerce experience in agency or CPG.
• Forecasting experience with multi-functional teams.
• Data-driven approach with problem solving.

Responsibilities

• Plan and track inventory and forecast to support promotions.
• Coordinate product listings and digital assets with Studio and Digital Shelf.
• Lead merchandising aligned with campaigns and brand priorities.
• Open POs and assist in store budget management.
• Drive KPI reporting for DTC campaigns and store performance.
• Collaborate with 3PL for daily operations and purchasing.

Skills

DTC eCommerce

Forecasting

Excel

GA4

Shopify

Salsify

Bundle & promotions

Education

Bachelor’s Degree in Marketing

Tools

GA4

Salsify

Shopify

Job description

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You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire an Associate Manager, DTC & TikTok Shop immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices

Position Summary :

This position involves overseeing product listings, coordinating promotions, and analyzing website and social commerce performance to drive sales growth. Responsibilities include maintaining accurate product information, coordinating with brand and logistics teams and troubleshooting any technical issues that arise. This position monitors inventory levels and ensures forecast is accurate in the system. He/she monitors that content for store is up to date and leveraging the best available assets leveraging data to drive recommendations. He/she also assists in the store budget management.

Key Responsibilities:

• Plan and track inventory and adjust detailed forecast to meet promotions and marketing activations while monitoring effectiveness of product assortment and make recommendations for improvement (additions/deletions)
• Coordinate product listings, monitor content for store ensuring it is up-to-date and working with Studio and Digital Shelf to have the best product information and digital assets delivered on time. Ensure content is flowing to mapped areas on the store.
• Serve as a liaison with commercial and brand teams to ensure merchandising reflects and augments campaigns.
• Open PO’s and track payments to key agencies and contractors while assisting in the store budget management
• Serve as marketing manager for DTC exclusive product development and KPI’s for success ensuring there is a clear initiative roadmap to test new product ideas
• Report performance of campaigns to commercial and brand teams
• Participate in the store strategic roadmap work sessions to add new functionalities or projects
• Work closely with 3PL partner to maintain daily operations and guide purchasing

Qualifications :

• Bachelor’s Degree in Marketing, or related field required
• Minimum of 3 years DTC eCommerce experience through an agency or CPG company, strong forecasting experience.
• Experience working across multi-functional teams
• Demonstrated success knowing when to have an entrepreneur approach and when to fit within the corporate ways of working
• Continuous learning spirit
• Strong Excel skills with advanced knowledge in building and maintain a forecast, problem-solving skills with bias for action
• Data driven, independent and digital self-learner,
• Team Player
• GA4, Salsify and Shopify Certifications (preferred)
• 2-3 years as a merchandiser of a Direct-to-consumer store with 500 to 5,000 sku’s, low price points but able to understand how to build a higher Average Order Value through bundling and promotions (preferred)

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan/ McCormick’s Sales Incentive Bonus (SIB) Plan/ McCormick’s Dividend Program .

In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

WHY WORK AT MCCORMICK?

As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.