Associate Manager, Community Marketing

Boston Proper; Boca Raton (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Associate Manager of Community Marketing to elevate its social media presence and community engagement. In this role, you will craft compelling content, foster influencer relationships, and drive brand visibility across platforms. You will work closely with cross-functional teams to ensure cohesive marketing strategies that resonate with a stylish audience. With a focus on creativity and collaboration, this position offers an exciting opportunity to shape how the brand connects with its community and stays ahead of trends. If you're passionate about social media and community building, this role is perfect for you.

Benefits

Competitive Medical, Dental, Vision, and Life/ADD Insurance

401k with company match

Flexible and generous Paid Time Off policy

Merchandise Discount

Company Bonus

Pet Insurance

Qualifications

• 3+ years in social media, influencer marketing, PR, or community management.
• Strong understanding of visual storytelling and brand aesthetics.

Responsibilities

• Lead organic social media strategy and content creation.
• Manage influencer partnerships and community engagement.

Skills

Social Media Management

Influencer Marketing

Public Relations

Community Engagement

Content Creation

Visual Storytelling

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Social Media Platforms (Meta, Instagram, TikTok, Pinterest, YouTube)

Social Analytics Tools

Job description

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At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so we strive to attract the best in our industry. They have different life experiences and educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.

We're looking for a social expert across all our channels. As Associate Manager of Community Marketing, you'll lead our brand's social presence, influencer collaborations, PR strategy, and community engagement. You'll create share-worthy content, build genuine influencer relationships, and shape how the world sees and talks about Boston Proper. From scroll to spotlight, you'll drive buzz that feels personal and powerful.

This position reports to the Director of Integrated Marketing and works closely with the broader marketing team to execute cohesive and effective strategies.

Key Responsibilities

• Own and evolve Boston Proper's organic social media strategy across platforms including Meta, Instagram, TikTok, Pinterest, and YouTube-ensuring every post reflects the brand's voice, energy, and commitment to style at every age
• Lead day-to-day content creation, planning, and scheduling, partnering with creative, brand, and merchandising teams to produce scroll-stopping visuals and copy that engage, inspire, and convert
• Grow and manage influencer and brand ambassador partnerships, including sourcing talent, managing outreach and contracts, briefing on campaigns, and ensuring content delivery aligns with brand standards and KPIs
• Champion UGC and community-driven storytelling, finding smart, creative ways to turn customers and fans into advocates across all touchpoints
• Monitor and manage Boston Proper's online presence, including social listening, real-time community engagement, and brand reputation across public platforms and DMs
• Oversee PR strategy and earned media opportunities, managing calendars, coordinating with agency partners, and pitching editorial placements and brand features that elevate visibility
• Collaborate cross-functionally on key campaigns, ensuring social and influencer strategies amplify seasonal messages, product drops, and collection launches
• Leverage performance data and platform insights to track and report content effectiveness, manage partnerships, identify growth opportunities, and refine the strategy across channels
• Support and grow the affiliate marketing program by identifying opportunities, manage affiliate relationships, and drive brand-aligned exposure and conversion through this channel
• Stay ahead of emerging trends, platform updates, and creator culture, adapting content formats and brand presence to keep Boston Proper relevant, elevated, and engaging
  
  

Experience/Requirements

• 3+ years of experience in social media, influencer marketing, PR, or community management-ideally within the fashion, beauty, or lifestyle space
• A creative eye for content and strong understanding of visual storytelling, brand aesthetics, and what resonates across platforms like Instagram, TikTok, and Pinterest
• Proven hands-on experience managing influencer and ambassador programs-from discovery and outreach to contracting, content coordination, and performance tracking
• Experience working with PR agencies or media contacts, and a keen sense of how to secure earned media placements that align with brand values and business goals
• Excellent communication and relationship-building skills, with the ability to collaborate across teams, manage vendor and creator relationships, and serve as a clear, confident voice for the brand
• A constant pulse on what's trending in culture, style, and social, with the strategic know-how to adapt trends for Boston Proper's confident, fashion-forward audience
• Understanding of how to speak to an elevated 40+ customer; someone who's stylish, savvy, and looking for fashion that reflects her confidence and individuality
• A track record of growing brand engagement, increasing followers, and building meaningful community connections across multiple platforms
• Familiarity with social analytics tools and a performance mindset-you know how to read the data, learn from it, and use it to guide your content strategy
  
  

Company Benefits

• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Insurance
  
  

Boston Proper Values

Our team loves to work hard and have fun. We believe in collaboration, creativity, and pushing boundaries to build a brand that empowers women to feel fearlessly feminine.

If you're ready to bring your expertise to our marketing team, we'd love to hear from you!

Job Posted by ApplicantPro

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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