Associate Manager, Community - Coachtopia

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Coach seeks an Associate Manager, Community for Coachtopia to help build and evolve our global creator strategy. You will cultivate authentic relationships with creators, advocates, and communities that reflect Coachtopia’s values and drive engagement.

In a fast-paced, entrepreneurial environment, you will balance day-to-day execution, relationship management, cross-functional coordination, and reporting, while aligning talent efforts with seasonal product stories and brand messaging across

Qualifications

• Experience building and executing community and creator strategies.
• Ability to manage multiple creator partnerships from outreach to recap.
• Strong relationships with talent teams, agencies and external partners.

Responsibilities

• Support execution of Coachtopia's global community strategy.
• Manage day-to-day community initiatives from outreach to recap.
• Develop creator-led storytelling and user-generated content opportunities.
• Collaborate with cross-functional teams to align with seasonal messaging.
• Support budget tracking for initiatives.
• Identify partnerships across sustainability, culture, fashion.

Skills

Community management

Influencer relations

Creator strategy

Cross-functional collaboration

Cultural trend analysis

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Coachtopia - Associate Manager, Community

Primary Purpose / Position Summary

At Coach, we believe better-made things can help create a better-made future-and this starts with how we design, craft and develop our products. Though we've always prided ourselves on creating high quality products that are crafted to last, we know we must go further to build a more circular future for fashion. Three years ago, Coach introduced Coachtopia , a brand designed for circularity. In Coachtopia , a sub-brand of Coach, we're working to address fashion's waste problem by turning discarded materials into beautiful things.

We are seeking a culturally connected and strategic Associate Manager, Community to support the execution and continued evolution of Coachtopia's community and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators, advocates, collaborators, and community voices who reflect Coachtopia's values and help drive meaningful brand engagement.

The ideal candidate is tapped into culture and digital communities, understands how to identify emerging voices and shared-value communities, and has experience supporting creator and community programs that drive authentic storytelling, advocacy, and long-term brand relevance. This individual should thrive in a fast-paced, entrepreneurial environment and be comfortable balancing day-to-day execution, relationship management, cross-functional coordination, and reporting.

This role will work cross-functionally to help ensure alignment across seasonal product stories, brand messaging, and community initiatives.

Key Responsibilities

Community & Creator Strategy

• Support the execution of Coachtopia's global community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.
• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, and recap.
• Help build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and foster authentic engagement.
• Identify and support partnerships with individuals and communities across sustainability, culture, fashion and other spaces that align with Coachtopia's values and audience.
• Serve as a day-to-day point of contact for influencer and creator agency partners.
• Support budget tracking and management for key community and creator initiatives.

Casting & Relationship Management

• Support casting for the Coachtopia community across a wide range of culturally relevant and values -aligned individuals and groups.
• Maintain a strong pulse on emerging voices, tastemakers, thought leaders, and community builders shaping culture and conversation.
• Build and maintain relationships with talent teams, agencies, and key external partners to help keep Coachtopia top of mind.
• Own outreach and communication on behalf of the Coachtopia brand for select community and creator partnerships.

Cross-Functional Partnership

• Partner with the Coachtopia marketing teams to ensure talent briefs and community activations ladder up to seasonal messaging, product priorities, and broader brand vision.
• Collaborate closely with Global Influencer, Global Social, PR, Creative, Legal, Customer Experience, Buying, and channel owners to support aligned storytelling across touchpoints.
• Communicate with key channel owners to provide relevant earned and paid assets for use across social, email, e-commerce, and other appropriate platforms .
• Work closely with Legal and external partners on talent agreements, helping ensure all deliverables are clearly tracked and fulfilled.

Community Engagement & Market Execution

• Support the execution of IRL and digital community engagements tied to key brand moments, launches, collaborations, and cultural conversations.
• Help bring community programs to life in ways that foster loyalty, participation, and advocacy among diverse groups connected by shared values.
• Monitor audience and community sentiment to help inform future engagement strategies, content development, and partnership opportunities.

Cultural Relevance & Insights

• Stay current on emerging trends, platforms, talent, and shifts in community behavior and the creator landscape.
• Bring forward culturally relevant insights and obs