Associate Manager, Community - Coachtopia

Tapestry, Inc.; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach seeks a culturally connected Associate Manager, Community for the Coachtopia brand to foster authentic creator partnerships and community engagement across global markets. The role balances day-to-day execution with strategic relationship management in a fast-paced, entrepreneurial environment.

You will work cross-functionally to align seasonal storytelling with brand vision, manage partnerships, and help scale community initiatives while reporting on impact and insights.

Qualifications

• BA or BS degree; an equivalent combination of work experience and education considered.
• Experience in community marketing, influencer marketing, creator partnerships, or talent relations.
• Strong initiative and ability to drive in a fast-paced environment.
• Collaborative, adaptable, and able to align across functions.
• Excellent communication, organization, and attention to detail; familiarity with influencer tools.

Responsibilities

• Help execute Coachtopia's global community strategy reflecting brand ethos.
• Manage day-to-day community and creator initiatives from outreach to recap.
• Build creator-led storytelling and user-generated content opportunities.
• Develop partnerships across sustainability, culture, fashion, and related spaces.
• Own outreach for partnerships and track budgets for initiatives.
• Collaborate with marketing, influencer, PR, legal, and product teams.
• Support casting for diverse voices and maintain external relationships.
• Monitor audience sentiment and inform future engagement strategies.
• Own master community lists and maintain partnership documentation.

Skills

Strong communication

Relationship-building

Team collaboration

Project management

Education

BA or BS degree

Tools

CreatorIQ

Tribe

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Coachtopia - Associate Manager, Community

Primary Purpose / Position Summary

At Coach, we believe better-made things can help create a better-made future—and this starts with how we design, craft and develop our products. Though we've always prided ourselves on creating high quality products that are crafted to last, we know we must go further to build a more circular future for fashion. Three years ago, Coach introduced Coachtopia, a brand designed for circularity. In Coachtopia, a sub‑brand of Coach, we’re working to address fashion's waste problem by turning discarded materials into beautiful things.

We are seeking a culturally connected and strategic Associate Manager, Community to support the execution and continued evolution of Coachtopia's community and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators, advocates, collaborators, and community voices who reflect Coachtopia's values and help drive meaningful brand engagement.

The ideal candidate is tapped into culture and digital communities, understands how to identify emerging voices and shared‑value communities, and has experience supporting creator and community programs that drive authentic storytelling, advocacy, and long‑term brand relevance. This individual should thrive in a fast‑paced, entrepreneurial environment and be comfortable balancing day‑to‑day execution, relationship management, cross‑functional coordination, and reporting.

This role will work cross‑functionally to help ensure alignment across seasonal product stories, brand messaging, and community initiatives.

Key Responsibilities

Community & Creator Strategy

• Support the execution of Coachtopia's global community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.
• Manage the day‑to‑day execution of community and creator initiatives, from identification and outreach through briefing, launch, and recap.
• Help build creator‑led storytelling and user‑generated content opportunities that strengthen brand credibility and foster authentic engagement.
• Identify and support partnerships with individuals and communities across sustainability, culture, fashion and other spaces that align with Coachtopia's values and audience.
• Serve as a day‑to‑day point of contact for influencer and creator agency partners.
• Support budget tracking and management for key community and creator initiatives.

Casting & Relationship Management

• Support casting for the Coachtopia community across a wide range of culturally relevant and values‑aligned individuals and groups.
• Maintain a strong pulse on emerging voices, tastemakers, thought leaders, and community builders shaping culture and conversation.
• Build and maintain relationships with talent teams, agencies, and key external partners to help keep Coachtopia top of mind.
• Own outreach and communication on behalf of the Coachtopia brand for select community and creator partnerships.

Cross‑Functional Partnership

• Partner with the Coachtopia marketing teams to ensure talent briefs and community activations ladder up to seasonal messaging, product priorities, and broader brand vision.
• Collaborate closely with Global Influencer, Global Social, PR, Creative, Legal, Customer Experience, Buying, and channel owners to support aligned storytelling across touchpoints.
• Communicate with key channel owners to provide relevant earned and paid assets for use across social, e‑mail, e‑commerce, and other appropriate platforms.
• Work closely with Legal and external partners on talent agreements, helping ensure all deliverables are clearly tracked and fulfilled.

Community Engagement & Market Execution

• Support the execution of IRL and digital community engagements tied to key brand moments, launches, collaborations, and cultural conversations.
• Help bring community programs to life in ways that foster loyalty, participation, and advocacy among diverse groups connected by shared values.
• Monitor audience and community sentiment to help inform future engagement strategies, content development, and partnership opportunities.

Cultural Relevance & Insights

• Stay current on emerging trends, platforms, talent, and shifts in community behavior and the creator landscape.
• Bring forward culturally relevant insights and observations to support campaign planning and brand positioning.
• Help identify new voices, communities, and partnership opportunities that can strengthen Coachtopia's relevance and reach.

Measurement & Reporting

• Own reporting on key community and creator metrics.
• Track performance against established KPIs for overall community health, as well as for individual initiatives and seasonal campaigns.
• Support post‑campaign recaps with actionable insights and recommendations to optimize future efforts.

Administrative

• Own and maintain the master Coachtopia community list, ensuring it includes both current and prospective partners.
• Support execution of talent contracts and track deliverables to ensure all obligations are met.
• Maintain strong organization across budgets, timelines, reporting, and partnership documentation.

The Accomplished Individual Will Possess

• BA or BS degree; an equivalent combination of work experience and education will be considered.
• Relevant experience in community marketing, influencer marketing, creator partnerships, talent relations, or related fields.
• Strong initiative, action‑oriented drive, and the ability to react quickly with a sense of urgency in a fast‑paced environment.
• Comfort with ambiguity and the ability to work with a scrappy, entrepreneurial mindset.
• Flexibility and adaptability to changing priorities; able to organize, multitask, and prioritize workload to meet deadlines.
• Highly collaborative and team‑oriented, with the ability to partner effectively across functions and levels.
• Strong communication, relationship‑building, and organizational skills.
• Excellent attention to detail and accuracy, with a strong desire to learn and grow.
• Deep curiosity about sustainability, culture, community behavior, and the evolving creator landscape, with the ability to translate insights into relevant brand opportunities.
• Strong Microsoft Office skills and proficiency in platforms such as CreatorIQ, Tribe or similar influencer/community tools.

Preferred Skills

• Experience working with talent agencies, creators, brand partners, and event or activation teams.
• Familiarity with paid media amplification and cross‑channel use of creator content.
• Passion for storytelling, culture, and building authentic brand communities.
• Interest in purpose‑driven brands, sustainability, and circularity is a plus.

#LI-DL1 #LI-HYBRID

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value‑added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high‑tension situations comfortably.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail]

Visit Tapestry, Inc.

Base Pay Range

$75,000.00-$85,000.00

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance and Tuition assistance

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