Coach Manager, Global Brand Marketing

Coach; New York (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, Global Brand Marketing to lead the execution of integrated campaigns that resonate with the global Gen Z consumer. This role will manage the storytelling across various platforms ensuring cultural relevance and brand impact.

The ideal candidate will be a strategic thinker with collaborative abilities and a deep understanding of modern consumer behavior. This position offers competitive compensation and comprehensive benefits, including medical, dental, and tuition assistance.

Qualifications

• Experience in delivering integrated global brand marketing campaigns.
• Strong collaboration skills to work across various teams.
• Ability to ground strategies in consumer insights and cultural trends.

Responsibilities

• Support the development of global brand marketing strategies.
• Ensure consistency in brand storytelling across campaigns.
• Coordinate across departments for integrated campaign execution.

Skills

Brand strategy development

Creative storytelling

Cultural trend monitoring

Consumer behavior analysis

Cross-functional collaboration

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Position Overview

The Manager, Global Brand Marketing will play a key role in shaping and executing integrated global brand campaigns that drive cultural relevance, brand heat, and business impact worldwide. This role will help define and elevate the brand's storytelling across campaigns, platforms, and consumer experiences, ensuring narratives are emotionally resonant for the global Gen Z consumer.

Working cross‑functionally with regional marketing teams, creative, social, PR, media, partnerships, and merchandising, this individual will help develop cohesive brand storytelling across channels while thoughtfully balancing global consistency with local relevance.

The ideal candidate is a strategic and highly collaborative marketer with strong creative instincts, exceptional storytelling abilities, and a deep understanding of culture, consumer behavior, and the evolving media landscape.

Key Responsibilities

• Support the development and execution of global brand marketing strategies and brand campaigns.
• Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
• Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
• Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
• Collaborate with insights and strategy teams to support creative concept and asset pre‑testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
• Work with creative, social, PR, influencer, partnerships, e‑commerce, and merchandising teams to align messaging, priorities, and execution.
• Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch.
• Bring fresh, Gen Z‑relevant ideas and innovative approaches to drive brand engagement and maximize reach.

Key Qualifications

• Delivered integrated campaigns that strengthened brand relevance and consumer engagement globally.
• Built strong cross‑functional partnerships and drove alignment across teams.
• Bringing thoughtful strategic ideas grounded in culture and consumer insight to life and securing internal/external support.
• Monitored cultural trends, consumer behaviors, and the evolving media landscape to identify opportunities for timely and culturally relevant storytelling.
• Executed with excellence while balancing creativity, speed, and operational, and financial rigor.
• Contributed positively to team culture and collaboration.

Professional Profile

• Strategic, collaborative, and global mindset.
• Proactive, solutions‑oriented, and adaptable approach to campaign planning and orchestration.
• Strong interpersonal skills with the ability to influence across levels.
• Comfortable operating in dynamic, ever‑changing business environments.
• Excitement for storytelling, innovation, and building globally resonant brand experiences.
• Strong curiosity and passion for understanding evolving Gen Z behaviors, communities, and cultural influences.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid paternity and maternity leave
• Commuter benefits
• Disability insurance
• Tuition assistance

Compensation

Base Pay Range: $95,000.00 – $105,000.00

Equal Opportunity & Disability Accommodations

Coach is an equal opportunity and affirmative action employer. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position. We provide reasonable accommodations for disabilities or religious beliefs. If you require accommodation, please contact Tapestry People Services at 1‑855‑566‑9264 or [e-mail].