Associate, Planning

OMDUS OMD USA LLC; United States; On-site; USD 41,000 - 50,000; Full time

Job summary

Omnicom Media is seeking an entry-level Associate in Planning to support the development and execution of strategic media plans. You will assist with cross-channel campaigns, analyze data, and help create client-facing deliverables while learning OM planning tools.

The role emphasizes collaboration with planning, activation, and analytics teams to drive results, with in-office expectation of three in-person days per week in the United States.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.
• Familiarity with core principles of media planning and the marketing ecosystem.
• Strong analytical skills with an ability to interpret and synthesize data.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Collaborative, self-motivated, and eager to learn.

Responsibilities

• Support the planning team in executing cross-channel media strategies that deliver on client business objectives.
• Gather and interpret data to assist in building strategic media plans across digital and traditional channels.
• Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials.
• Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement.
• Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
• Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
• Maintain accurate documentation and support the smooth operation of all planning processes.
• Take initiative in learning and adopting new OM tools, processes, and best practices.
• Demonstrate an eagerness to develop foundational media knowledge and technical skills.
• Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.

Skills

Analytical skills

Excel & PowerPoint

Written & verbal communication

Organizational skills

Collaborative mindset

Education

Bachelor's degree in advertising, marketing, communications, business, or related field

Tools

Media tools

Job description

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying

Job Description: As an Associate in Planning at Omnicom Media, you will play a foundational role within the media planning team, supporting the development and execution of strategic media plans that deliver measurable business outcomes for our clients. This entry-level position is designed for individuals eager to learn the principles of media planning, contribute to multi-channel campaign development, and collaborate across teams. Your analytical mindset and attention to detail will help fuel the planning process and drive campaign success.

Responsibilities

• Within this role you have two core areas of responsibility: Planning Excellence for the Client
• Support the planning team in executing cross-channel media strategies that deliver on client business objectives.
• Gather and interpret data to assist in building strategic media plans across digital and traditional channels.
• Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials.
• Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement.
• Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
• Planning Excellence for the Team
• Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
• Maintain accurate documentation and support the smooth operation of all planning processes.
• Take initiative in learning and adopting new OM tools, processes, and best practices.
• Demonstrate an eagerness to develop foundational media knowledge and technical skills.
• Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.
• Familiarity with core principles of media planning and the marketing ecosystem.
• Strong analytical skills with an ability to interpret and synthesize data.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Collaborative, self-motivated, and eager to learn.

How We Will Measure Success

Consistently deliver high-quality, accurate support work that helps planning teams achieve client KPIs. Demonstrate growth in proficiency with OM planning tools and processes. Provide timely, clear, and detail-oriented contributions to all project deliverables. Positive feedback from colleagues and planning team leadership on reliability, attitude, and attention to detail. Rapid progress in learning the fundamentals of media planning and contributing to the team’s knowledge-sharing culture.

#LI-MB1

$45,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

We look forward to getting to know you.

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For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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