Associate Field Marketing Manager, Emerging - Dunkin' - Georgia

Inspire; Montgomery (AL); Sur place; USD 65 000 - 95 000; Plein temps

Résumé du poste

Inspire, a multi-brand restaurant company, seeks a Regional Marketing Manager to own regional/local market dynamics in the Montgomery area, partnering with Operations, Training, Development, Growth Consultants, and Analytics to tailor national plans for local networks.

You will build strong franchisee relationships, lead field-based support, and drive local store marketing initiatives including PR and program execution to accelerate growth. Up to 60% travel may be required.

Qualifications

• 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations.
• Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external.
• Experience working in a franchisee model, strong written and verbal communication/presentation skills.

Responsabilités

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic).
• Identify shifts and needs of the local business warranting marketing or XF team support.
• Maintain strong franchisee relationships with marketing leadership in designated region; spend time in the field.
• Serve as boots on the ground support for marketing program execution, PR, and store-level support.
• Attend franchisee meetings and support preparation of materials and presentations.
• Champion Local Store Marketing tools and drive adoption among Emerging Market franchisees.
• Drive LSM strategy with Franchisees and identify regional media opportunities; collaborate with local PR agencies.

Formation

High School Diploma or GED

Bachelor degree in Business, Marketing, Operations, Hospitality or related field

Description du poste

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable. Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED Up to 60% travel

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than a restaurant company. We know that food is much more than a staple—it’s an experience.