Associate Field Marketing Manager, Emerging - Dunkin' - California

Inspire; California; Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Inspire, a partner of Dunkin', seeks a regional marketing expert to coach franchisees, analyze local market dynamics, and drive growth. You will work closely with Operations, Training, Growth and Analytics teams to deploy local strategies and programs.

Role involves high travel, shaping year-long plans, and collaborating with national plans to tailor local activation, PR and store-level support for emerging markets.

Qualifikationen

• Bachelor level or equivalent experience preferred in marketing, operations, or hospitality.
• Strong communication and presentation skills with ability to influence at multiple levels.
• Experience working in a franchisee model or multi-unit distribution is desirable.

Aufgaben

• Be the expert on regional/local dynamics, strengths, and opportunities for the Dunkin' business within the region.
• Identify shifts in the local market and determine where XF/marketing support is needed.
• Maintain strong franchisee relationships with marketing leadership and conduct field visits.
• Serve as boots-on-the-ground support for marketing programs, PR, and store-level activation.
• Attend franchisee meetings and assist in preparing materials and presentations.

Kenntnisse

Franchisee relationship mgmt

Stakeholder management

Public speaking

Analytical thinking

Ausbildung

High School Diploma or GED

Bachelor degree preferred in Business/Marketing/Operations/Hospitality or related field

Jobbeschreibung

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans/<

High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We know that food is much more than a staple—it’s an experience.