Associate Field Marketing Manager, Emerging - Dunkin' - Georgia

Inspire; Georgia; On-site; USD 70,000 - 100,000; Full time

Job summary

Inspire, a multi-brand restaurant company, seeks a field-based regional marketing expert to partner with franchisees and operations teams. You will focus on local market dynamics, build franchisee relationships, and drive high-touch support for marketing programs and store-level execution.

With 3+ years in marketing or franchise operations, you will coach franchisees, plan local initiatives, and work closely with XF partners to leverage national strategies and local opportunities.

Qualifications

• High School Diploma or GED required; Bachelor preferred.
• 3+ years in marketing, promotions, brand mgmt, or franchise operations.
• Strong relationship-building, communication and analytical skills.
• Experience in a multi-unit or franchisee environment is desirable.

Responsibilities

• Build strong relationships with franchisees and serve as their local marketing coach.
• Be the expert on regional/local dynamics and market conditions.
• Identify shifts in local business where marketing support is needed and plan responses.
• Provide boots-on-the-ground support for market moments, campaigns, and PR.
• Attend franchisee meetings and help prepare materials and presentations.
• Promote Local Store Marketing tools and drive annual regional plans.
• Collaborate with national plans and regional media opportunities with XF partners.

Skills

Local marketing

Franchisee relations

Stakeholder leadership

Cross-functional collaboration

Communication

Project management

Analytical thinking

Detail-oriented

Self-starter

Travel readiness

Education

High School Diploma or GED

Bachelor degree in Business, Marketing, Operations, Hospitality or related field

Job description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We know that food is much more than a staple—it’s an experience.