Associate Field Marketing Manager, Emerging - Dunkin' - Georgia

Inspire; Guin (AL); On-site; USD 75,000 - 95,000; Full time

Job summary

Inspire is seeking a field-based marketing professional to act as the local market expert for Emerging markets. You will partner with franchisees to drive demand and growth, coordinating with operations, training, and analytics teams to execute marketing programs.

The role requires strong relationship-building, excellent communication, and the ability to travel up to 60%. A high school diploma is required; a bachelor's degree in a related field is preferred.

Qualifications

• High School Diploma or GED required; Bachelor degree preferred.
• 3+ years experience in marketing, agencies, brand management, or Dunkin' operations.
• Experience with local store marketing and franchisee partnerships is desirable.

Responsibilities

• Build strong relationships with franchisees and serve as their local marketing coach.
• Be the expert on regional/local dynamics, market conditions and consumer trends.
• Identify local shifts requiring marketing or XF team support and plan field presence.

Skills

Relationship building

Field-based communication

Strong written and verbal skills

Analytical and organizational skills

Multi-project leadership

Self-starter

Education

High School Diploma or GED

Bachelor degree in Business/Marketing/Operations/Hospitality or related field

Job description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We know that food is much more than a staple—it’s an experience.