Associate Field Marketing Manager, Emerging - Dunkin' - Alabama

IRB USA Inspire Resources; Alabama; Hybride; USD 65 000 - 95 000; Plein temps

Résumé du poste

IRB USA Inspire Resources is seeking a field-facing Marketing Manager to strengthen franchisee relationships and serve as the local marketing expert across the region. You will optimize regional strategies, coordinate with XF and PR teams, and support market moments with hands-on, in-market activity.

The role emphasizes deep knowledge of local consumer dynamics, strong communication, and the ability to drive multi-brand marketing plans while traveling up to 60% of the time.

Qualifications

• Local store marketing experience
• Strong written and verbal communication/presentation skills
• Ability to manage multiple projects in a fast-paced environment

Responsabilités

• Build strong relationships with franchisees and act as their local marketing coach
• Be the regional expert on local dynamics, consumer trends, and franchisee needs
• Identify shifts in the local business and determine marketing or XF team support needed
• Maintain relationships with marketing leadership and franchisees in the region
• Spend time in the field with 1:1 franchisee meetings and XF partners
• Provide on-ground support for market moments, marketing programs, PR, and store-level activity
• Attend franchisee meetings and help prepare materials and presentations
• Champion Local Store Marketing tools and drive early adoption among emerging markets
• Drive LSM strategy with Franchisees and ensure annual plans across networks
• Give feedback to LSM team on opportunities and new programming
• Support regional media opportunities aligned with the national plan
• Collaborate with local PR agencies for coverage of events and partnerships
• Stay informed on national marketing strategies and serve as regional spokesperson

Connaissances

Local marketing

Franchisee relations

Communication skills

Analytical skills

Project management

Multi-tasking

Formation

Bachelor degree in Business/Marketing/Operations/Hospitality

Description du poste

RESPONSIBILITIES

• Build strong relationships with franchisees, serve as their local marketing "coach"
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin' business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory.
• Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM - encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees - ensure every network has a full year plan.
• Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
• Support FMM/FMD with identification of regional media opportunities that compliment National plan.
• Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs.
• Serve as regional/local spokesperson for National plans

EDUCATION QUALIFICATIONS

Minimum: High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

EXPERIENCE QUALIFICATIONS

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strong written and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

SUCCESS MEASURES

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other - one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.