Associate Field Marketing Manager, Emerging - Dunkin' - California

IRB USA Inspire Resources; California; Hybrid; USD 79,000 - 110,000; Full time

Job summary

Inspire Resources, a partner to Dunkin’, seeks a regional marketing expert to act as the local voice for franchisees. You’ll translate national plans into regional activations, coach store teams, and drive growth across designated markets with a high-touch support model.

Prepare and execute local store marketing plans, collaborate with XF, PR, and Operations, and spend substantial time in the field to optimize franchise performance.

Qualifications

• Minimum: High School Diploma or GED.
• Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.
• 3+ years in marketing or promotional agencies, brand management, or Dunkin operations.

Responsibilities

• Build strong relationships with franchisees, serve as their local marketing “coach”.
• Be the expert on regional/local dynamics, strengths, and opportunities.
• Identify shifts and needs of the local business that warrant support.
• Maintain strong franchisee relationships with marketing leadership in designated region.
• Spend dedicated time in the field with franchisees and XF partners.
• Support key market moments with marketing program execution and PR.
• Attend franchisee meetings and help prepare materials/presentations.
• Champion Local Store Marketing tools and drive early adoption.
• Drive LSM strategy to ensure a full-year plan for every network.
• Provide feedback to LSM Team on opportunities and programming.
• Support regional media opportunities that complement National plan.
• Collaborate with local PR agencies to earn coverage of events.
• Be knowledgeable of National Marketing strategies and programs.
• Serve as regional/local spokesperson for National plans.

Skills

Local store marketing

Relationship building

Franchisee model experience

Strong communication

Analytical skills

Organization

Education

High School Diploma or GED

Bachelor's degree in Business/Marketing/Operations/Hospitality

Job description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

RESPONSIBILITIES

• Build strong relationships with franchisees, serve as their local marketing “coach”
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory.
• Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan.
• Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
• Support FMM/FMD with identification of regional media opportunities that compliment National plan.
• Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs.
• Serve as regional/local spokesperson for National plans/

EDUCATION QUALIFICATIONS

Minimum: High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

EXPERIENCE QUALIFICATIONS

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strongwritten and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

SUCCESS MEASURES

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Salary: $78,843 - $110,124 per year The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.