Associate Field Marketing Manager, Emerging - Dunkin' - California

Inspire Brands, Inc.; Sacramento (CA); On-site; USD 79,000 - 110,000; Full time

Job summary

Inspire Brands, Inc. in Sacramento seeks a Local Store Marketing lead for Emerging Markets. You will partner with franchisees, translate national plans to local execution, and act as a field marketing coach across networks including Dunkin’.

You’ll travel up to 60% and drive growth through high-touch support and data-driven insights. You will collaborate with operations, training, development and analytics teams to tailor campaigns and measure impact, ensuring strong franchisee partnerships and

Qualifications

• Local store marketing experience and ability to communicate across levels.
• Experience with franchisee models and multi-unit brands.
• Strong analytical and organizational skills.

Responsibilities

• Build strong relationships with franchisees as their local marketing coach.
• Serve as regional/local expert on market dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions, Franchisee perspective.
• Identify shifts in local business requiring marketing or XF team support and when to engage.
• Maintain relationships with marketing leadership in designated region; spend time in the field.
• Provide boots-on-the-ground support for marketing program execution and PR as needed.
• Attend franchisee meetings and help prepare materials for presentations.
• Champion Local Store Marketing tools including Pricing Portal and LSM; drive adoption.
• Drive LSM strategy with Franchisees and provide feedback to LSM Team.
• Support FMM/FMD in identifying regional media opportunities and collaborate with local PR.
• Be knowledgeable of National Marketing strategies and act as regional/local spokesperson.

Skills

Local store marketing

Franchisee relationship management

Communication skills

Analytical skills

Project management

Multi-tasking

Self-starter

Education

High School Diploma or GED

Bachelor's degree in Business, Marketing, Operations, Hospitality or related field

Job description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

RESPONSIBILITIES

• Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)

• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.

• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.

• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.

• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).

• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees

• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming

• Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.

• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans/

EDUCATION QUALIFICATIONS

Minimum: High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

EXPERIENCE QUALIFICATIONS

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strongwritten and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

SUCCESS MEASURES

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Salary: $78,843 - $110,124 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.