Associate Field Marketing Manager, Emerging - Dunkin' - Tennessee

Inspire Brands, Inc.; Nashville (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

Inspire Brands, Inc. in Nashville seeks a Regional Marketing Partner for Emerging Markets to act as the expert in regional and local market dynamics, consumer insights, competitive landscape, and macro factors, aligning local plans with national marketing programs.

The role partners with Operations, Training, Growth Consultants & Analytics to help franchisees build capabilities, accelerate profitable growth and execute high-touch local initiatives.

Qualifications

• Local store marketing experience and ability to build franchisee partnerships.
• Experience working in a franchisee model and with marketing teams.
• Strong verbal and written communication and presentation skills.
• Ability to manage multiple projects with attention to detail in a fast-paced environment.

Responsibilities

• Build strong relationships with franchisees, serve as their local marketing coach.
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions, Franchisee perspective.
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support).
• Maintain strong franchisee relationships with marketing leadership in designated region; spend time in the field.
• Support market moments including marketing program execution, PR support, local store level support.
• Attend franchisee meetings and support preparation of meeting materials and presentations.
• Champion Local Store Marketing tools including Pricing Portal and LSM; encourage early adoption.
• Drive LSM strategy with Franchisees – ensure every network has a full year plan.
• Support FMM/FMD with identification of regional media opportunities and collaborate with local PR agencies.
• Be knowledgeable of National Marketing strategies & programs; serve as regional/local spokesperson.

Skills

Local store marketing

Franchisee relationship management

Cross-functional collaboration

Communication skills

Leadership & project management

Analytical skills

Organizational skills

Self-starter

Education

High School Diploma or GED

Bachelor's degree in Business, Marketing, Operations, Hospitality or related field

Job description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

RESPONSIBILITIES

• Build strong relationships with franchisees, serve as their local marketing “coach”

• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)

• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.

• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.

• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.

• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).

• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees

• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming

• Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.

• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

EDUCATION QUALIFICATIONS

Minimum: High School Diploma or GED. Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field.

EXPERIENCE QUALIFICATIONS

3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES

Local store marketing, ability to communicate at all levels to build relationships and enhance partnerships, both internal and external, experience working in a franchisee model, strongwritten and verbal communication/presentation skills, strong analytical and organizational skills, ability to lead multiple projects simultaneously and deliver on time, ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented, self-starter personality who can operate with some supervision.

TRAVEL REQUIRED

Up to 60% travel

SUCCESS MEASURES

Success will be measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.