Associate Fashion & Social Editor

Future plc; New York (NY); Hybrid; USD 57,000 - 75,000; Full time

Job summary

Who What Wear is seeking an Associate Fashion & Social Editor to create engaging content across social and website platforms. The role involves filming videos, writing fashion articles, and collaborating with teams to optimize performance. This hybrid position offers growth opportunities within a dynamic media environment.

Benefits

Uncapped leave

Profit sharing bonus

Referral rewards

Wellbeing support

Share purchase opportunity

Qualifications

• 3+ years of experience writing fashion content for a digital publication.
• 2+ years of experience creating social content for a digital brand.

Responsibilities

• Create and film front-of-camera videos for social channels.
• Assist in editing social content clips for higher concept videos.
• Pitch and write daily fashion content for WhoWhatWear.com.

Skills

Creative

Writing

Social Media

Fashion Knowledge

Data Analysis

Education

Bachelor's Degree

Tools

Canva

Capcut

HTML

CMS

SEO Tools

Analytics Platforms

Job description

Who What Wear is looking for an Associate Fashion & Social Editor to join our award-winning culture. If you’re creative, performance-obsessed, and know how to execute innovative fashion and shopping stories across social and website platforms, we want to hear from you.

What you'll be doing

1. Create and film front-of-camera videos for Who What Wear’s social channels, some of which will tie back to on-site editorial stories
2. Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits
3. Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research
4. Help create cross-channel promotion plans for social content
5. Build a reputation and online presence as someone who is Who What Wear
6. Fulfill on-site story and social outputs weekly, respond to social content trends, and analyze story performance data to meet goals
7. Capture content IRL for social (press events, red carpets, NYFW, shoots)
8. Pitch and write daily fashion content for WhoWhatWear.com, including trend reports, shopping round-ups, styling guides, and SEO content
9. Track analytics on story KPIs to ensure audience and affiliate goals are met, using data to inform strategies
10. Collaborate with social teams to optimize story performance and share analytics insights
11. Grow Who What Wear’s Gen Z audience through new social franchises, viral videos, and increased brand engagement
12. Build relationships with PR, brands, and industry experts for exclusive insights and access to high-priority events
13. Stay updated on industry trends, new arrivals, and pop-culture moments relevant to site and social content

Experience that will put you ahead of the curve

The ideal candidate is experienced in fashion and social media for a digital audience, with a proven track record of creating engaging content for digital publications and social platforms. They can quickly turn ideas into polished final products, have a compelling writing style and front-of-camera presence, and understand the Who What Wear brand voice. This role offers growth opportunities within our social-first shopping strategy.

• 3+ years of experience writing fashion content for a digital publication
• 2+ years of experience creating social content for a digital brand and publication
• Excellent verbal and writing skills and visual sensibilities
• Comprehensive knowledge of the fashion space
• Personal online presence and portfolio of high-performing content
• Creative approach to top-performing story categories, informed by data and performance
• Ability to translate insights into engaging online social content
• Experience collaborating across teams, including distribution, art, sales, social, and data
• Comfort with social editing tools like Canva and Capcut
• Basic knowledge of affiliate marketing, HTML, CMS, SEO tools, and analytics platforms like Dash Hudson

What's in it for you

The expected salary range is $57,000 - $75,000.

This is a Hybrid role based in our New York Office, working three days in the office and two from home.

Additional perks include:

• Uncapped leave to manage your workload
• Profit sharing bonus when targets are met
• Referral rewards for bringing new team members
• Wellbeing support through our Colleague Assistance Program
• Opportunity to purchase shares via our Share Incentive Plan

About us

We’re Future, a global leader in specialist media with over 3,000 employees and 200+ brands. We provide trusted, expert content across websites, magazines, events, newsletters, podcasts, and social media. We’re ambitious and growing, seeking driven individuals to join our journey.

Learn more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments for the application process.

This position is covered under a collective bargaining agreement with the Writers Guild of America East.

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