Associate Fashion & Social Editor

gamigo AG; New York (NY); Hybrid; USD 57,000 - 75,000; Full time

Job summary

A leading company is seeking an Associate Fashion & Social Editor to create engaging fashion content and videos for social media. The ideal candidate will have experience in fashion and social media, targeting Gen Z audiences. This hybrid role offers growth opportunities and a salary range of $57,000 - $75,000.

Benefits

Uncapped leave

Profit sharing bonus

Referral rewards

Wellbeing support

Share Incentive Plan

Qualifications

• 3+ years of experience writing fashion content for a digital publication.
• 2+ years of experience creating social content for a digital brand.

Responsibilities

• Create and film front-of-camera videos for social channels.
• Pitch and write daily fashion content for WhoWhatWear.com.
• Analyze story performance data to meet goals.

Skills

Creative

Writing

Social Media

Data-driven Decision Making

Tools

Canva

Capcut

HTML

CMS

SEO

Dash Hudson

Job description

Who What Wear is looking for an Associate Fashion & Social Editor to join our award-winning culture. If you’re creative, performance-obsessed, and know how to execute innovative fashion and shopping stories across social and website platforms, we want to hear from you.

What you'll be doing

1. Create and film front-of-camera videos for Who What Wear’s social channels, some of which will tie back to on-site editorial stories.
2. Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits.
3. Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research.
4. Help create cross-channel promotion plans for social content.
5. Build a reputation and online presence as someone who is Who What Wear.
6. Fulfill on-site story and social outputs weekly, respond to social content trends, and analyze story performance data to meet goals.
7. Capture content IRL for social media at events, red carpets, NYFW, and shoots.
8. Pitch and write daily fashion content for WhoWhatWear.com, including trend reports, shopping round-ups, styling guides, and SEO content.
9. Track analytics on KPIs to ensure audience and affiliate goals are met, using data to inform strategy.
10. Collaborate with social teams to optimize story performance and share analytics insights.
11. Grow the Gen Z audience by creating viral videos, social franchises, and increasing brand engagement.
12. Build relationships with PR, brands, and industry experts for exclusive insights and access to events.
13. Stay informed on industry trends, new arrivals, and pop-culture moments relevant to content creation.

Experience that will put you ahead of the curve

The ideal candidate is experienced in fashion and social media targeting Gen Z, with a proven track record of creating engaging content for digital publications and social platforms. They can quickly turn ideas into polished products, have a compelling writing style, and a strong front-of-camera presence. They understand the Who What Wear brand and can generate content ideas that resonate and perform. This role offers growth opportunities and learning from senior leaders in our social-first shopping strategy.

• 3+ years of experience writing fashion content for a digital publication.
• 2+ years of experience creating social content for a digital brand and publication.
• Excellent verbal and writing skills and visual sensibilities.
• Deep knowledge of the fashion industry.
• Personal online presence and portfolio of high-performing content.
• Creative approach to top-performing story categories, data-driven decision-making.
• Ability to translate insights into engaging social content.
• Experience collaborating across teams including distribution, art, sales, social, and data.
• Comfort with social editing tools like Canva and Capcut.
• Basic knowledge of affiliate marketing, HTML, CMS, SEO, and analytics tools like Dash Hudson.

What's in it for you

The salary range is $57,000 - $75,000. This is a hybrid role based in our New York Office, working three days in-office and two remotely.

• Uncapped leave to manage your workload.
• Profit sharing bonus when targets are met.
• Referral rewards for bringing new team members.
• Wellbeing support through our Colleague Assistance Program.
• Opportunity to purchase shares via our Share Incentive Plan.

Internal job family level: Editorial 5.

Who are we…

We’re Future, a global leader in specialist media with over 3,000 employees across 200+ brands. We provide trusted content that educates and inspires through websites, magazines, events, newsletters, podcasts, and social media.

We are growing and looking for driven individuals to join us on this journey. Learn more about Our Future and Our Responsibility on our website.

Please inform us if you need any reasonable adjustments for the application process.

This position is covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East.