Associate Director, Sponsorship & Research Strategy

Publicis Groupe ANZ; California, Northern (MO, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

160over90, a Publicis Sport company, is seeking an Associate Director to lead and execute client projects across audience profiling, partnership valuation, and measurement of impact. You will collaborate with strategy, account, and analytics teams, and interact directly with clients.

The role requires steering a small team, driving strategic thinking, and elevating research outputs while aligning with client objectives and budgets.

Qualifications

• BA/BS degree or equivalent experience required.
• 6+ years of business strategy, consulting, research, or agency experience (sports/entertainment preferred).
• Deep knowledge of sponsorship and the sports industry.
• Experience with secondary and syndicated research tools (GWI, YouGov, social listening, media analysis).
• Proficient with PowerPoint, Word and Excel.
• Proficient with partnership valuation techniques and data.
• Familiarity with brand measurement or media analytics is a plus.
• Strong written and verbal communication; ability to tell client-ready stories.

Responsibilities

• Combine Sponsorship Intelligence with research tools to inform strategy and opportunities.
• Deliver partnership valuations to guide decisions and negotiations.
• Develop reporting and dashboards in collaboration with analytics partners.
• Support account teams with recommendations aligned to client objectives and trends.
• Contribute to business development and expand research scope and impact.
• Lead a small team to deliver projects meeting client needs, budgets and SOWs.
• Monitor sports, entertainment, and tech trends to identify opportunities.
• Foster a high-performance culture and ongoing professional development.

Skills

Sponsorship research

Strategy leadership

Cross-functional collaboration

Analytical thinking

Client storytelling

Team leadership

Education

BA/BS degree or equivalent

Tools

GWI

YouGov

Social listening

Media value/exposure data

Job description

160over90, a Publicis Sport company, is seeking an Associate Director to lead and execute client projects across audience profiling, partnership valuation, and measurement of impact. You will collaborate with strategy, account, and analytics teams, and interact directly with clients.

The role requires steering a small team, driving strategic thinking, and elevating research outputs while aligning with client objectives and budgets.