Executive Director, Sports Marketing & Partnerships

Omnicom Media; New York (NY); On-site; USD 150,000 - 220,000; Full time

Job summary

Omnicom Media in New York seeks an Executive Director to lead sponsorship marketing and strategy for assigned client portfolios. You will oversee multi-channel campaigns, manage day-to-day client comms, and mentor a team to deliver integrated sponsorship initiatives.

The role requires deep experience in sports marketing, strong leadership and budget oversight, and collaboration across planning, investment, and external partners. Located in New York with in-office expectations.

Qualifications

• Experience leading sports sponsorships and 360 activations.
• 15 years’ experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access.
• 10+ years of relevant experience in sports.
• Experience across mainstream media channels (national TV, local, digital, social, etc)
• Strong communicator - both written and verbal - and presenter, in person and on conference calls
• Extensive client facing experience
• Highly organized, with the ability to manage and prioritize many simultaneous deliverables
• Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
• Proficient in Excel, PowerPoint, Word, Google Docs, Teams

Responsibilities

• Support direct reports in developing overarching strategy across multiple media channels
• Lead broader sports strategy development for client education
• Interpret relevant research from third party data, industry trades and additional source
• Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
• Ability to work seamlessly across internal and external groups
• Work directly with planning and investment teams to develop holistic client strategy
• Promote use of data and other insight tools to build strategic recommendations
• Collaborate with external agency partners on deliverables including annual planning and brand strategies
• Responsible for budget tracking across a portfolio
• Detailed knowledge of all working budgets; address budget questions and reporting
• Stay up-to-speed on evolving digital landscape in sports properties and channels
• Identify new opportunities within the sports marketplace to fit client strategy
• Oversee direct reports by mentoring and growth development

Skills

Sponsorship marketing

Client management

Strategic planning

Team leadership

Communication

Budget management

Executive collaboration

Education

Undergraduate degree in Marketing, Business, Sports Management or Communications

Tools

Excel

PowerPoint

Word

Google Docs

Teams

Job description

Omnicom Media in New York seeks an Executive Director to lead sponsorship marketing and strategy for assigned client portfolios. You will oversee multi-channel campaigns, manage day-to-day client comms, and mentor a team to deliver integrated sponsorship initiatives.

The role requires deep experience in sports marketing, strong leadership and budget oversight, and collaboration across planning, investment, and external partners. Located in New York with in-office expectations.