Associate Director, Research & Analytics — Partnerships

160over90; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

160over90, a Publicis Sport company, is a global marketing agency delivering sponsorship and experiential marketing solutions. The Associate Director will lead research-driven projects from audience profiling to valuation and measurement, collaborating with strategy, account, and analytics teams, and interacting directly with clients.

Ideal candidates will independently manage projects, contribute strategic thinking, and mentor a small team while maintaining high-quality research outputs and

Qualifications

• 6+ years in business strategy, consulting, research or agency work with sports/entertainment focus.
• Experience using secondary and syndicated research tools (GWI, YouGov, social listening, media data).
• Proficient with MS Office, especially PowerPoint, Word and Excel.
• Skilled with partnership valuation techniques and data.
• Strong client storytelling and data-driven insights abilities.

Responsibilities

• Combine Sponsorship Intelligence with research tools to inform strategy and opportunities.
• Deliver partnership valuations to guide decisions and negotiations.
• Develop reporting and dashboards with analytics partners.
• Support account teams with recommendations aligned to client goals and trends.
• Identify opportunities to expand research scope and impact.
• Lead a small team to deliver projects per client needs, SOWs, and budgets.
• Monitor sports, entertainment, and tech trends to spot new opportunities.
• Foster a high-performance culture and ongoing professional development.

Skills

Strategic thinking

Cross-functional collaboration

Data interpretation

Communication skills

Education

BA/BS degree

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

YouGov

Job description

160over90, a Publicis Sport company, is a global marketing agency delivering sponsorship and experiential marketing solutions. The Associate Director will lead research-driven projects from audience profiling to valuation and measurement, collaborating with strategy, account, and analytics teams, and interacting directly with clients.

Ideal candidates will independently manage projects, contribute strategic thinking, and mentor a small team while maintaining high-quality research outputs and