Vice President Director, Social Creative

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 129,485 - 207,324; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in the United States is seeking a Vice President Director, Social Creative to scale a dynamic team of content creators and social-first talent, turning insights into meaningful ideas across platforms. You will lead culturally literate storytelling, partner with strategy, media and data teams, and push brands to show up with purpose while staying ahead of platform trends and creator culture.

This leadership role requires a track record of creating bold social campaigns, mentoring

Qualifications

• Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative.
• Experience scaling teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
• Pet lover with experience working with animals.
• Clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs.
• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok.
• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities.
• You’re a storyteller who can create captivating insights that range from educational to aspirational and everything in between.
• Have a skillset for and are interested in content creation on social. You have a hands-on, get it done, make cool sh*t mentality.
• You have vast experience working with creators and influencers.
• Collaborative and a team player.
• You have a social-centric portfolio.

Responsibilities

• Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact.
• Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative.
• Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture.
• Push brands to show up with purpose, not just presence.
• Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors.
• Challenge traditional campaign models - thinking in moments, series, drops, and community-driven formats.
• Manage, mentor, and help grow a content creation and social-first creative team.
• Lead teams’ conceptual and strategic thinking across multiple platforms.
• Build relationships with agency capabilities including strategy, media, data and analytics and tech.
• Appreciate and advocate for craft across capabilities, including production and tech.
• Build trust with clients, understanding their business to find opportunities.
• Recruit and retain creative talent, building a team with a breadth and depth of relevant skills.
• Work with HR and Creative Operations to manage direct reports’ daily workload and career development.
• Help drive our creative culture both inside and outside of the agency.

Skills

Social media creative

Team leadership

Content creation

Portfolio development

Influencer collaboration

Pet lover

Creator partnerships

Education

Bachelor's degree

Job description

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index.

Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

We are seeking a social media creative leader to help our client find its authentic place and purpose in the social sphere. This is a role for a person who lives and breathes social and has helped major brands transform their approach through breakthrough content across platforms. Someone who is curious and takes the time to educate themselves on the latest creative techniques and formats. Who can even break down the latest celeb beef; explain the backstory of every meme; and might even be a content creator themselves.

Your portfolio reads like an epic FYP. You’ve helped clients become famous in the feed. You can chat it up with CMOs like it’s NBD.

As Vice President Director, Social Creative, you will help scale and lead a dynamic team of content creators and social-first talent. We’re seeking a leader skilled at turning insights into meaningful ideas, deeply attuned to niche subcommunities, quick to recognize cultural trends, and immersed in the conversations(comment sections) shaping emerging social platforms.

In short, we’re looking for an out-of-the-box creative leader prized to break the internet and trades.

Responsibilities

• Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact
• Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative
• Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture
• Push brands to show up with purpose, not just presence
• Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors
• Challenge traditional campaign models - thinking in moments, series, drops, and community-driven formats
• Manage, mentor, and help grow a content creation and social-first creative team
• Lead teams’ conceptual and strategic thinking across multiple platforms
• Build relationships with agency capabilities including strategy, media, data and analytics and tech
• Appreciate and advocate for craft across capabilities, including production and tech
• Build trust with clients, understanding their business to find opportunities
• Recruit and retain creative talent, building a team with a breadth and depth of relevant skills
• Work with HR and Creative Operations to manage direct reports’ daily workload and career development
• Help drive our creative culture both inside and outside of the agency

Qualifications

• Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative
• You have managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators.
• You're a pet lover and have experience working with animals.
• You have a clear POV on what makes for standout creative in the social feed that you could confidently share with Fortune 500 CMOs
• You’re excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok
• You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities
• You’re a storyteller who can create captivating insights that range from educational to aspirational and everything in between
• Have a skillset for and are interested in content creation on social. You have a hands-on, get it done, make cool sh*t mentality
• You have vast experience working with creators and influencers
• Collaborative and a team player
• You have a social-centric portfolio

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.