Associate Social Director

Carmichael Lynch; Minneapolis (MN); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Professional development opportunities

Competitive salaries

Diversity, equity, and inclusion initiatives

Medical, dental, and vision benefits

401k and PTO

Job summary

Carmichael Lynch in Minneapolis is seeking an Associate Director of Social Strategy to develop and implement innovative social media engagement strategies. This role requires expertise in social platforms and a hybrid of creative and strategic skills, including paid social advertising. You'll lead a team, manage client relationships, and optimize strategies to meet business goals.

With over 7 years of experience and strong analytical capabilities, the ideal candidate will effectively communicate across teams and clients. Benefits include competitive salaries, professional development, and comprehensive health coverage.

Qualifications

• 7+ years of experience in social media strategy, preferably at an agency.
• Deep expertise in major social platforms and paid social practices.
• Strong analytical mindset with the ability to synthesize data.

Responsibilities

• Lead the development of integrated social media strategies.
• Translate consumer and social listening data into actionable insights.
• Define measurement plans and analyze performance.

Skills

Social media strategy

Digital marketing

Data analysis

Client management

Presentation skills

Education

Bachelor's degree in journalism, advertising, strategic communications or public relations

Tools

Social listening tools

Platform ad managers

Content scheduling tools

Job description

Role

The associate director of social strategy (AD) develops, implements and maintains forward‑thinking social media engagement strategies across platforms and communities to support the business goals and priorities of the agency and its clients. We are looking for someone who lives and breathes social media, has command over the full social landscape, and can clearly articulate the role of social in the overall brand strategy. This role requires a hybrid of creative and strategic skills, including expertise in paid social advertising. The AD will manage direct reports and support both existing clients and new‑business initiatives.

Areas of Focus

• Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
• Translate consumer, cultural, social listening and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
• Develop channel‑specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement and conversion.
• Define measurement plans, KPIs and reporting frameworks; analyze performance and deliver strategic recommendations that continually improve business and social outcomes.
• Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations and clear guidance on social trends, platform evolution, content opportunities and competitive activity.

Qualifications / Traits

• 7+ years of experience dedicated to social media strategy, digital marketing or integrated communications, preferably at an agency.
• Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends and paid social best practices.
• Strong analytical mindset with the ability to synthesize data, research and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross‑functional teams to deliver integrated marketing solutions.
• Exceptional presentation, facilitation and client management skills with the ability to communicate effectively at both working team and executive levels.
• Experience with issues management, social listening and crisis communications.
• Working experience with social listening tools, platform ad managers and content scheduling tools.
• A bachelor’s degree in journalism, advertising, strategic communications or public relations or relevant experience.

Benefits

• Professional development: performance reviews twice annually, training opportunities related to your field of development, one‑on‑ones with managers.
• Competitive, equitable salaries reviewed annually to ensure equity and competitiveness.
• A strong, vibrant, continually evolving diversity, equity and inclusion focus, including employee resource groups.
• Company and employee‑sponsored benefits: medical, dental, vision, 401k, PTO (vacation/sick time), maternity leave, parental leave, paid company holidays, family‑building benefit (adoption, surrogacy). These benefits apply to full‑time roles.

Salary Range: $100,000 – 120,000 annually.