Associate Director, Social Strategy

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 105,165 - 165,485; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K plan

Parental leave

Tuition reimbursement

Flexible time off

Job summary

A global marketing firm is seeking an Associate Director of Social Strategy to lead social-first initiatives that connect brands with audiences. The ideal candidate should have 6+ years in online marketing, particularly in pharmaceutical social media. Responsibilities include developing strategic insights, guiding community management, and overseeing content creation. The role requires exceptional communication skills and the ability to thrive in dynamic environments, with a competitive compensation package ranging from $105,165 to $165,485 annually.

Qualifications

• 6+ years of experience in online marketing or social strategy.
• Ability to lead content strategy and creative development.
• Proven record in community management and digital content.

Responsibilities

• Lead the development of social strategy grounded in insights.
• Identify trends and opportunities in social media.
• Guide multi-platform content strategies that connect brands and communities.

Skills

Pharmaceutical social media experience

Multi-platform social media strategy

Community management

Engagement frameworks

Attention to detail

Verbal communication skills

Digital culture knowledge

Data analysis

Job description

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Associate Director, Social Strategy is responsible for leading the development of social-first critical thinking that connects brands to people in significant ways across platforms and communities. This role shapes the social vision for client engagements by uncovering behavioral insights, advising on platform‑specific approaches, and guiding content strategy that aligns with broader brand and business objectives.

The Associate Director works closely with creative, account, operations, analytics, and engagement teams to ensure social programs are data-driven, contextually relevant, and grounded in CoLab’s integrated approach. The ideal candidate is an agile strategic thiproblem solver trendspotter, a strong communicator, and a mentor who thrives in dynamic, fast‑paced environments.

Responsibilities

• Lead the development of social strategy grounded in consumer/HCP insight, platform behavior, and cultural momentum.
• Identify emerging trends, behaviors, and opportunities within the social media landscape to inform strategic recommendations.
• Translate insights into clear social content strategies, engagement frameworks, and platform-specific approaches.
• Guide the creation of multi platform content programs that seamlessly connect brand objectives with community needs and behaviors.
• Partner with creative and production teams to ensure content ideas and executions reflect platform standard processes and contextual relevance.
• Define platform and content requirements, find opportunities to levedemonstrate or evolve existing client assets, and lead development of net new content.
• Collaborate with account leaders, strategy, creatives, and analytics partners to build integrated, insight driven programs.
• Develop social engagement models, participation guides, and community management frameworks.
• Provide strategic oversight on day to day community management, serving as the customer concern point for sensitive issues or content decisions.
• Lead workshops and strategic working sessions with clients and internal interested parties.
• Build and maintain a consistent, cohesive user experience across content and community touchpoints.
• Mentor and handle cross functional team members chipping in to social strategy and content development.
• Provide thought leadership and social trends

Qualifications

• Experience in pharmaceutical social media is required.
• Extensive experience developing and executing multi platform social media strategies, including content planning, editorial calendars, and tactical activations.
• Deep understanding of community management, engagement frameworks, publishing workflows, and platform specific creative best practices.
• Experience working in healthcare or regulated categories is required (HCP or consumer).
• Proven ability to lead content strategy, creative development, and production for digital and social environments.
• Strong understanding of interaction design, social platform requirements, and the nuances of social experience.
• Demonstrated experience managing or collaborating with cross functional teams including strategy, account, creative, and production.
• Exceptional attention to detail, organizational skills, and communication skills with the ability to protect brand integrity across channels.
• Ability to thrive in fast paced, high pressure environments and adapt to real time shifts (including live event or always on situations).
• Highly fluent in social platforms and digital culture; active participant and early adopter of new tools, technologies, and social behaviors.
• Ability to analyze platform performance, consumer insights, and qualitative/quantitative data to inform strategy.
• Excellent verbal and written communication skills; ability to present, facilitate, and influence effectively.
• Professional, diplomatic, and solutions oriented approach; strong judgment and common sense.
• Resourceful, assertive, and proactive with a proven record of driving progress and delivering results.
• 6+ years of experience in online marketing, social strategy, digital content, community management, or related fields.
• Experience with basic front end code (HTML, CSS, JavaScript, PHP) is a plus but not required.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $105,165.00 - $165,485.00 anual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/26/26.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.