Associate Director, Media Drexel University

Volt Edu; Philadelphia (Philadelphia County); Hybrid; USD 69,000 - 104,000; Full time

Job summary

Drexel University is seeking an Associate Director, Media Marketing, to execute a centralized social media strategy aligned with institutional priorities across brand awareness, student experience, enrollment, and alumni engagement. The role blends organic and paid social media work, coordinating with the Division of University Marketing and Communications and external partners.

The position is hybrid, in University City, Philadelphia, with in-person work twice weekly and event support as

Qualifications

• Bachelor's degree in journalism, marketing, PR, communications, English or related field.
• Minimum of 2 years of proven experience in social media management and strategy.
• Experience in audio and video creation, animation, production, graphics and multimedia software.
• Experience developing data-driven organic social media content with emphasis on video.
• Strong time and project management skills.
• Excellent interpersonal communication and client relations skills.
• Proficiency with Microsoft Office Suite.
• Ability to work occasional weekend and after-hours to support events.

Responsibilities

• Create content and effectively run UMAC-managed social accounts across platforms (Facebook, X, Instagram, YouTube, TikTok, LinkedIn).
• Lead planning and execution of marketing strategies aligned with university initiatives and enrollment goals.
• Maintain a comprehensive social media content calendar with upcoming events, content requests, monthly reports, and social copy.
• Lead the university-wide social media working group with vision and leadership.
• Monitor social channels and escalate noteworthy chatter related to brand, crises, or events.
• Lead channel-specific monthly reporting to show improvements in reach and engagement.
• Oversee advertising services and support strategists and team members.
• Collaborate with multiple offices to produce and disseminate engaging social content.

Skills

Social media management

Strategy

Video production

Multimedia software

Project management

Interpersonal communication

Education

Bachelor's Degree in Journalism, Marketing, Public Relations, Communications, English or related field

Tools

Microsoft Office Suite

Analytics suites

Job description

Job Summary

The Associate Director, Media, reporting to the Director, Media Marketing, is primarily responsible for executing a centralized University social media strategy that aligns with institutional priorities, including, but not limited to: brand awareness; student experience; enrollment; retention; alumni engagement; industry partnerships; and lending visibility to Drexel’s cooperative education program.

The Associate Director serves as an organic and paid social media resource for the University, juggling organic social media management with the execution of paid marketing initiatives in conjunction with strategists and other personnel within the Division of University Marketing and Communications (UMAC), connecting the dots between paid media, organic social media, and all points in-between. The Associate Director will manage the day-to-day marketing and advertising functions carried out by UMAC on behalf of clients across the University. In addition, the Associate Director serves in a guidance capacity to steward advertising strategies in support of enrollment and visibility goals, acts as the liaison between the University and external vendors and agency partners to execute marketing activities, manages multiple social media accounts on behalf of the University, support crisis communications as needed when it relates to social media monitoring, oversees internal and external promotion of selected University events, and produces necessary reports for UMAC.

This is a Hybrid position, working in person twice as week, as well as supporting events as needed.

Essential Functions

• Create content and effectively run UMAC-managed social accounts, including Facebook, X, Instagram, YouTube, TikTok, and/or LinkedIn
• Lead planning and execution of marketing strategies in support of University initiatives, enrollment goals, new programs, etc.
• Maintain a comprehensive social media content calendar to keep track of upcoming important dates and events, content requests, monthly reports, and social copy
• Lead the University-wide social media working group, providing vision, professional development, and thought leadership to peers from both academic and administrative units
• Manage monitoring social media while identifying and escalating noteworthy chatter related to the University brand, crises, local/regional events, etc.
• Lead channel-specific monthly reporting to show improvements in organic reach and engagement
• Spearhead best practice process and production guidelines/support for campus community and maintain expectations
• Develop and refine social listening topics to support social monitoring efforts
• Oversee the advertising services managed by the Division of University Marketing and Communications on behalf of Drexel clients, while also supporting strategists and other team personnel
• Work closely with Media Relations and Publications personnel, as well as multiple offices within Enrollment Management & Student Success, Student Life, Alumni Relations, and other Offices to mine, refine, produce, and disseminate engaging content for social channels
• Other duties as assigned

Required Qualifications

• Minimum of a Bachelor’s Degree in Journalism, Marketing, Public Relations, Communications, English or related field or the equivalent combination of education and work experience. ( Please review the Equivalency Chart for additional information.)
• Minimum of 2 years of proven experience in social media management and strategy or related field
• Experience in audio and video creation, animation, production, graphics, and multimedia software
• Experience developing and executing data-driven organic social media content, with a strong emphasis in video content
• Strong time and project management skills
• Excellent interpersonal communication and client relation skills
• Proficiency with all standard Microsoft Office Suite
• Ability to work occasional weekend and after-hours to support events as needed

Preferred Qualifications

• Experience managing institutional social media platforms and the requisite analytics suites
• Experience in marketing and advertising activities, including media buying, copywriting, SEO, and production management, etc.
• Ability to master a variety of content and project management systems
• Familiarity with best practices in academic marketing and digital strategy
• Agency experience in marketing, advertising, or public relations setting
• Experience in CRM Management and Content Management Systems

Location

• University City, Philadelphia; Hybrid/Flexible Work Arrangement

Additional Information

This position is classified as Exempt, grade L. Compensation for this grade ranges from $69,070 – $103,600 per year. Please note that the offered rate for this position will vary based on the successful candidate’s qualifications and experience, department budget, and an internal equity review.

Applicants are encouraged to explore the Professional Staff salary structure and Compensation Guidelines & Policies for more details on Drexel’s compensation framework. For information about benefits, please review Drexel’s Benefits Brochure .