Associate Director, Site Direct & Programmatic Media

Moroch; Dallas (TX); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Moroch is seeking an Associate Director, Site Direct & Programmatic Media to drive integrated media strategies for direct‑IO and programmatic campaigns. The role blends strategic leadership with hands‑on execution across display, video, CTV, audio, and native, reporting to senior leaders in Moroch Digital Solutions.

You will mentor teams, optimize processes, and push innovation, automation, and AI adoption while collaborating with Planning, Analytics, and Client stakeholders to deliver

Qualifications

• Bachelor’s degree and 6+ years in omni‑channel digital media planning and buying.
• 3+ years of leadership managing accounts and mentoring teams.
• Experience with DSPs and direct‑IO media buying.

Responsibilities

• Lead the development of integrated site direct and programmatic media strategies aligned to client objectives and KPIs.
• Oversee performance across campaigns including testing, optimization, and channel mix.
• Translate client goals into actionable media plans with cross‑functional alignment.
• Mentor Managers and Buyers and drive process improvements.

Skills

Omni-channel media planning

Team leadership

Programmatic buying

Direct-IO media

DSP: The Trade Desk

Campaign management

Data analytics & reporting

AI tools & automation

Ad tech knowledge

Measurement & attribution

Education

Bachelor’s Degree

Tools

The Trade Desk

CM360

DOMO

Placer

Ad servers

Job description

Moroch is seeking an Associate Director, Site Direct & Programmatic Media to drive integrated media strategies for direct‑IO and programmatic campaigns. The role blends strategic leadership with hands‑on execution across display, video, CTV, audio, and native, reporting to senior leaders in Moroch Digital Solutions.

You will mentor teams, optimize processes, and push innovation, automation, and AI adoption while collaborating with Planning, Analytics, and Client stakeholders to deliver