Digital Media Buyer

Moroch; Dallas (TX); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Hybrid work

Job summary

Moroch is seeking an experienced digital media professional to lead and optimize programmatic campaigns across multiple platforms. You will coordinate timelines, trafficking, QA, and reporting while applying strategic buying tactics to meet client goals.

Responsibilities include ensuring accurate setup, monitoring budgets, and driving performance insights. You will document optimizations and collaborate with internal teams and vendors to deliver successful media plans.

Qualifications

• Proven experience managing digital media campaigns end-to-end.
• Ability to coordinate campaigns across timelines, trafficking, QA, optimization and reporting.
• Experience with platform-specific buying tactics and bid strategies.
• Strong analytics for performance insights, measurement, and post-campaign learnings.
• Familiarity with vendor management, reconciliation, and budgeting processes.

Responsibilities

• Validate campaign readiness before launch. Confirm creative assets, targeting, inventory, tracking, naming, billing, and vendor requirements are complete and accurate prior to launch.
• Manage campaign timelines and deliverables. Coordinate launch, trafficking, QA, optimization, reporting, and reconciliation milestones across teams and partners.
• Apply platform-specific buying tactics. Select bidding methods, deal types, frequency controls, device strategies, audience layering, and inventory settings per platform.
• Monitor budget utilization and spend accuracy. Track spend against plans, identify underdelivery or overspend, and take corrective action.
• Document optimization rationale and campaign changes. Maintain records of adjustments, performance observations, and vendor recommendations for visibility.
• Escalate risks and performance concerns proactively. Communicate impacts and steps, involving stakeholders before issues affect results.
• Ensure compliance with media and measurement requirements. Adhere to policies, brand safety, privacy, taxonomy, and measurement protocols.
• Support post-campaign reconciliation and wrap-up. Assist with final checks, vendor billing validation, discrepancy resolution, and closeout documentation.

Skills

Digital Media Buying

Programmatic Buying

Campaign Optimization

Demand-Side Platform Management

Budget Pacing Management

Campaign Trafficking

Ad Serving

Performance Reporting

Attribution Analysis

Tracking Implementation

Vendor Reconciliation

Prisma

Agency Values

Job description

About The Role

This role executes and manages digital media campaigns from pre-launch validation through post-campaign reconciliation, ensuring every placement is set up accurately, compliantly, and on schedule. The position coordinates campaign timelines, trafficking, quality assurance, optimization, reporting, and vendor collaboration while applying platform-specific buying tactics that align bidding strategies, audience targeting, inventory selection, and device settings to campaign goals. It closely monitors budget pacing, spend accuracy, and delivery performance, proactively identifying risks such as underdelivery, tracking issues, or billing discrepancies and driving timely corrective action. The job also maintains clear documentation of optimizations, campaign changes, and performance insights to support stakeholder visibility, reliable measurement, and stronger future media planning.

This role executes and manages digital media campaigns from pre-launch validation through post-campaign reconciliation, ensuring every placement is set up accurately, compliantly, and on schedule. The position coordinates campaign timelines, trafficking, quality assurance, optimization, reporting, and vendor collaboration while applying platform-specific buying tactics that align bidding strategies, audience targeting, inventory selection, and device settings to campaign goals. It closely monitors budget pacing, spend accuracy, and delivery performance, proactively identifying risks such as underdelivery, tracking issues, or billing discrepancies and driving timely corrective action. The job also maintains clear documentation of optimizations, campaign changes, and performance insights to support stakeholder visibility, reliable measurement, and stronger future media planning.

What You'll Do

• Validate campaign readiness before launch Confirm that creative assets, audience targeting, inventory sources, tracking tags, naming conventions, billing details, and vendor requirements are complete and accurate prior to launch so campaigns enter market correctly and on time.
• Manage campaign timelines and deliverables Coordinate day-to-day launch, trafficking, QA, optimization, reporting, and reconciliation milestones across internal teams and external partners to ensure assigned campaigns progress smoothly against deadlines and client expectations.
• Apply platform-specific buying tactics Select and implement the appropriate bidding methods, deal types, frequency controls, device strategies, audience layering, and inventory settings within each platform based on channel nuances and campaign goals.
• Monitor budget utilization and spend accuracy Track spend against planned budgets, flight dates, and allocation by tactic or vendor; identify underdelivery, overspend, or billing discrepancies early; and take corrective action to protect campaign efficiency and financial accuracy.
• Document optimization rationale and campaign changes Maintain clear records of in-flight adjustments, performance observations, test results, and vendor recommendations so account teams and clients have visibility into campaign management decisions and outcomes.
• Escalate risks and performance concerns proactively Identify issues such as tracking gaps, inventory constraints, weak-performing tactics, or launch delays early, communicate impacts and recommended next steps, and involve appropriate stakeholders before problems affect results materially.
• Ensure compliance with media and measurement requirements Adhere to platform policies, brand safety standards, privacy requirements, campaign taxonomy, and measurement protocols to support compliant execution and reliable performance analysis across channels.
• Support post-campaign reconciliation and wrap-up Assist with final delivery checks, vendor billing validation, discrepancy resolution, and campaign closeout documentation to ensure campaigns are accurately finalized and learnings are captured for future buys.

Role-based Skills

• Digital Media Buying
• Programmatic Buying
• Campaign Optimization
• Demand-Side Platform Management
• Budget Pacing Management
• Campaign Trafficking
• Ad Serving
• Performance Reporting
• Attribution Analysis
• Tracking Implementation
• Vendor Reconciliation
• Prisma
• Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core Skills

• Analytical Thinking
• Project Management
• Functional & Technical Knowledge
• Effective Communication
• Client Focus
• Business Acumen

Leadership Skills

• Teamwork & Collaboration
• Building Alignment
• Performance & Results Management

What You'll Find At Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Founded in 1983, Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.