Associate Director - Salesforce Marketing Cloud

Wunderman Thompson (DBA VML); Austin (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Wunderman Thompson (DBA VML) in Austin seeks a Salesforce Marketing Cloud architect to shape the technical structure of client projects. You will translate business needs into scalable data models, information architecture, and workflow designs, drafting specifications and implementation plans.

You will lead architecture decisions, work with agile teams, and ensure delivery aligns with budgets and timelines while communicating clearly with clients and internal teams.

Qualifications

• 5+ years as Salesforce Marketing Cloud architect or technical consultant.
• Extensive experience with Salesforce Marketing Cloud.
• Experience on client-based projects and budgeting deadlines.
• Experience with Workflow Engines and database design/modelling.
• Ability to explain complex technical solutions to clients.

Responsibilities

• Define the overall technical structure of a client project.
• Create user scenarios, data models, information structure, and workflows.
• Prepare technical specifications and test methods.
• Develop implementation plans and estimates for new/existing clients.
• Collaborate with project team using Agile methodologies (e.g., Scrum).
• Explain requirements to designers/developers and oversee progress.

Skills

Salesforce Marketing Cloud

Client engagement

Data modeling

System architecture

Tools

SQL

XML

JSON

JavaScript

HTML

CSS

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

Do you want to design and architect the technical solutions behind some of the world’s largest and most advanced customer journeys? Are you driven by transforming the needs of business stakeholders into innovative solutions on leading CRM and marketing automation platforms? Would you like to join one of the leading digital agencies in the world? Then you might be just the Technical Architect we’re looking for!

What will your day look like?

You will be responsible for defining the overall technical structure of a client project. Your job will be to identify client requirements by researching and analysing their needs. This involves studying the concept, strategy, and vision for the project.

More specifically, you will create user scenarios, prepare data models, design information structure, workflows, as well as work out technical specifications and test methods. You will also create implementation plans and estimates for new and existing clients.

Doing this, your tasks include:

• Implementing the architecture in collaboration with the project team, using agile methodologies like Scrum
• Delivery of Salesforce Marketing Cloud projects
• Working out which solution to use based on cost‑benefit analysis and research
• Explaining to designers and developers what is required and overseeing the progress
• Providing feedback, summary, and information about your projects, agreeing plans with the client and breaking down large‑scale projects into manageable chunks

Who are you going to work with?

You join the technical team, currently consisting of 100+ competent and respectful colleagues. Here, you become part of an exciting and challenging professional environment where you get to work closely with Architects, Developers, and Technical Project Managers. You will also work with the account team and Data Specialists as well as our clients’ technical teams.

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy‑going, dynamic atmosphere where we not only work together – we are great at having fun as well.

What do you bring to the table?

As a person, you are outgoing, self‑motivated, and ambitious; yet you are a helpful team‑player that contributes positively to the working environment. Since you will be involved throughout the entire project lifecycle, it’s essential that you understand all aspects of each system, from both a business and technical point of view. In other words, you know how to turn business requirements into technical solutions. This means having an extensive knowledge of technologies such as SQL, XML, JSON, JavaScript, HTML, and CSS as well as knowledge of one or more programming languages.

In addition, you have:

• 5+ years of experience as a Salesforce Marketing Cloud architect or technical consultant, preferably at an agency within digital sales and/or marketing solutions
• Extensive experience with Salesforce Marketing Cloud
• Working with client‑based projects and knowing how to service clients, including handling deadlines within an agreed budget
• Experience in Workflow Engines as well as a great understanding of and ability to design database design and modelling
• Ability to explain complex technical solutions with clients

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanise the relationship between the brand and the customer through hyper‑personalisation at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open – to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.