Senior CRM Project Manager

VML group; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

VML MAP, part of the WPP network, seeks a delivery-focused Project Manager to lead CRM and loyalty initiatives for major global brands. You will orchestrate complex campaigns, align with stakeholders, and ensure projects stay on track, on budget, and meet the highest standards worldwide.

Ideal candidates have 5+ years in CRM/digital marketing project management, strong English communication, and hands-on experience with Salesforce Marketing Cloud or Adobe Marketing Cloud.

Qualifications

• 5+ years of Project Management within CRM, digital marketing, or related agency environment.
• Experience delivering CRM and loyalty initiatives for global brands.
• Excellent client-facing communication and presentation skills in English.
• Strong ability to manage multiple workstreams, deadlines, and budgets.

Responsibilities

• Lead delivery and implementation of CRM and loyalty initiatives for global brands.
• Execute sophisticated, personalized client campaigns from inception to deployment.
• Manage global client relationships and act as operational partner for project success.
• Develop detailed project scopes, timelines, and budgets; ensure on-time, on-budget delivery.
• Produce high-quality project status reports and client presentations.

Skills

CRM project management

Global client management

Stakeholder communication

Budget & timelines

English fluency

Marketing automation

Tools

Salesforce Marketing Cloud

Adobe Marketing Cloud

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

What will your day look like?

You will be the key delivery partner for major global clients, guiding the execution of sophisticated CRM initiatives that optimize customer engagement, loyalty, and lifetime value.

In this role, you must be a master of project governance, possess a deep understanding of CRM best practices, and excel at managing day-to-day communication with stakeholders on a global scale. You will focus on keeping projects on track, on budget, and delivered to the highest standards.

More specifically, your tasks include:

• Leading the delivery and implementation of customer relationship management (CRM) and loyalty initiatives for major global brands.
• Focusing on executing sophisticated, personalized client communication campaigns from inception to deployment.
• Managing global client relationships from a delivery perspective, acting as a trusted operational partner to ensure project success.
• Developing detailed project scopes, complex timelines, and budgets, ensuring all deliverables are met efficiently and profitably.
• Producing high-quality project status reports and presentations for client meetings.

Who are you going to work with?

You will be the linchpin in a network of closely coordinated project managers, developers, data scientists, and experienced designers. You will work alongside competent teammates from all around the world who always go the extra mile to help one another.

What do you bring to the table?

We are on the lookout for an organized, delivery-minded individual with a proven track record of managing projects for large-scale global accounts. You are proactive in driving projects forward, ensuring campaigns not only meet but surpass client expectations regularly. You are an easy-going person with a proactive, positive mindset and the resilience to navigate the complexities of global matrix organizations. As you will be overseeing several workstreams simultaneously, you are highly organized and can keep the big picture in focus while showing great attention to detail.

In addition, you have:

• 5+ years of experience in Project Management within CRM, digital marketing, or a related agency environment.
• Proven experience working with large global brands (experience in the luxury and/or automotive sectors is highly advantageous).
• Deep knowledge of what working with data, technical projects, and enterprise marketing automation platforms entails.
• Hands‑on experience with the execution and implementation of projects within CRM, web, and/or marketing automation.
• Strong familiarity with enterprise platforms, ideally Salesforce Marketing Cloud or Adobe Marketing Cloud.
• The competence, confidence, and self‑discipline to manage deadlines, estimates, and budgets excellently.
• Exceptional communication and presentation skills in English.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.