Senior CRM Project Manager

MAP; Detroit (MI); On-site; USD 110,000 - 160,000; Full time

Job summary

MAP is seeking an experienced Senior Project Manager to lead enterprise CRM marketing initiatives for a global automotive client. You will drive cross-functional programs from intake to deployment in a fast-paced environment, coordinating email, SMS, in-app messaging, and personalization at scale.

You will own end-to-end delivery, maintain integrated project plans, manage RAID logs, and provide executive status updates.

Qualifications

• 7+ years of project management experience, including 5+ years leading enterprise digital marketing or CRM programs.
• Proven track record of leading complex cross-functional projects across creative, technology and data teams.
• Deep expertise in project planning, dependency management, and both Agile and Waterfall delivery.
• Excellent client-facing communication, strong organization, and a bachelor’s degree.

Responsibilities

• Own end-to-end program delivery from concept to launch for multiple CRM workstreams.
• Build and maintain integrated project plans, track milestones and dependencies.
• Lead daily standups, status meetings, launch readiness reviews and retrospectives.
• Coordinate simultaneous campaign launches across email, SMS, in-app messaging, and personalization.
• Maintain RAID logs and escalate risks with mitigation plans.
• Provide executive-ready status updates on schedules, risks, and decisions.
• Drive delivery best practices and improve documentation, workflow, and visibility.

Skills

Program management

CRM programs

Stakeholder communication

Agile & Waterfall

Executive presence

Education

Bachelor's degree

Tools

Jira

Monday.com

Salesforce Marketing Cloud

Figma

Miro

Microsoft Office

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

MAP is seeking an experienced Senior Project Manager to lead the delivery of enterprise CRM marketing initiatives supporting our global automotive client. In this role, you will drive complex, cross-functional marketing programs from intake through deployment, managing multiple high-profile workstreams in a fast-paced environment.

What will your day look like?

As a Senior Project Manager, you will be the driving force behind end-to-end program delivery, ensuring projects move seamlessly from concept to launch.

On a daily basis, you will:

• Drive Program & Project Leadership: Own the lifecycle of multiple CRM workstreams.You’llbuild andmaintainintegrated project plans, track milestones and dependencies, lead daily standups, status meetings, launch readiness reviews, and retrospectives.
• Manage Delivery & Launches: Coordinate simultaneous campaign launches across email, SMS, in-app messaging, and personalization initiatives.You’lloversee intake, resource planning, and quality gates to ensure flawlessly executed releases.
• Proactively Solve Problems: MaintainRAID logs (Risks, Assumptions, Issues, Dependencies),identifyingpotential roadblocks early and escalating them with practical mitigation plans.
• Lead Client Communications: Serve as a trusted delivery lead for client marketing stakeholders.You’lltranslate business needs into actionable project plans and provide executive-ready status updatesregardingschedules, risks, and decisions.
• OptimizeProcesses: Champion delivery best practices. You will drive consistency in documentation and workflow execution, constantly looking for ways to improve operational efficiency, communication, and project visibility.

Who are you going to work with?

Youwon'tbe working in a silo-collaboration is at the heart of this role. You will sit at the intersection of strategy, execution, and client management, regularly partnering with:

• Internal Capability Teams: You will work directly with Strategy, Creative, Technology, QA, Analytics, and Marketing Operations teams to align on deliverables, schedules, and technical execution.
• Client Stakeholders: You will build strong relationships with client-side marketing leads and executive stakeholders, ensuring project timelines and scope stay aligned with their broader business priorities.
• Leadership: You will partner alongside agency leadership to continuously refine project governance, process improvements, and delivery best practices.

What do you bring to the table?

We are looking for a highly organized, action-oriented leader with a calm-under-pressuredemeanorand strong executive presence.

Your background should include:

Required Qualifications:

• Experience: 7+ years of Project Management experience, including 5+ years specifically managing enterprise digital marketing or CRM programs.
• Cross-Functional Expertise: Proventrack recordof leading complex projects across creative, technology, and data capabilities while managing multiple high-profile initiatives at once.
• Methodologies & Skills: Deepexpertisein project planning, dependency management, and hands-on experience with both Agile and Waterfall delivery frameworks.
• Communication & Education: Exceptional client-facing communication skills, strong organizational discipline, and aBachelor'sdegree (or equivalent experience).

Preferred Qualifications & Knowledge:

• Industry Experience: Experience supporting enterprise clients in automotive, retail, or financial services.
• Tool Proficiency: Hands-on experience with Jira, Monday.com, Salesforce Marketing Cloud, Figma, Miro, and the Microsoft Suite (Teams, Excel, PPTX, etc.).
• Domain Expertise: A solid understanding of CRM lifecycle marketing, audience management, email deployment processes, personalization technologies, marketing analytics, and QA/deployment protocols.
• Leadership Traits: A collaborative leadership style, sharp decision-making abilities, high attention to detail, a bias toward action, and a mindset focused on continuous improvement.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

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About WPP

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.