Senior Analyst, Research & Insights

Shoptalk

New York (NY)

On-site

USD 70,000 - 85,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Medical benefits

401K with company match

Paid time off (PTO)

Job summary

People Inc. in New York is seeking a Senior Analyst of Research & Insights to lead our research strategy across Beauty, Style and Entertainment verticals. You will dive into first‑party data from our brands and use insights to inform content, media and advertising strategies.

The role is hybrid in New York (3 days in-office) with up to 2 remote days per week. You will partner with Marketing, Editorial and Sales to deliver compelling data stories and support advertising partnerships.

Qualifications

3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space.
Experience with syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.
Familiarity with data visualization tools and Looker is a plus.
Strong data storytelling and communication skills; experience presenting to technical and non-technical audiences.

Responsibilities

Become an expert on the Beauty, Style and Entertainment audiences; dive into data and be the market expert on verticals.
Uncover insights and craft stories from first‑party data to support advertising partnerships and campaigns.
Advise Marketing, Editorial and Sales on brand management, audience expansion and sales initiatives.
Consult on the design of in-house quantitative consumer research studies to provide unique client insights.

Skills

Excel

Data storytelling

Excellent research synthesis

Strong communication

Education

College degree

Tools

MRI-SIMMONS

MRI/Comscore Fusion

IPSOS Affluent

Google Analytics

comScore

Looker

Job description

Senior Analyst

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

People Inc. is looking for a Sr. Analyst of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes).

Schedule Requirements:

Hybrid 3x a week- New York

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

About The Position’s Contributions:

Day-to-day responsibilities will include but not be limited to:

Become an expert on the Beauty, Style, and Entertainment audiences – you'll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.
Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests. Skills that would benefit this role include:
- Expertise in working with large data sets to synthesize information and draw out key insights
- Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions
Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.

The Role’s Minimum Qualifications and Job Requirements:

Education: College degree required

Specific Knowledge, Skills, Certifications and Abilities:

Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space – experience in both a strong plus
Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore. Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
Comfortability with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
Knowledge / experience with data visualization tools. Familiarity with Looker is a plus.
Excellent research synthesis skills allowing you to draw out key insights
Stellar communication and data storytelling skills
Experience presenting results to both technical and non-technical audiences
Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
Strong desire to increase your understanding of the beauty, style, and entertainment sectors

% Travel Required (Approximate): N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $70,000.00 - $85,000.00

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.

We also offer voluntary benefits such as