Senior Analyst, Research & Insights

Meredith Corporation; Town of Liberty (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K matching

Unlimited PTO

Job summary

People Inc. in New York seeks a Senior Analyst of Research & Insights to drive the research strategy across Finance and Travel brands.

You will become the market expert, deep dive into data, and translate findings into compelling narratives for content, media and advertising teams. You will synthesize multiple data sources, guide decision-making, and support RFPs with ad-hoc analyses while collaborating with Marketing, Editorial and Sales.

Qualifications

• 3–5 years conducting research and analytics in digital/media or finance/travel.
• Experience with syndicated sources (MRI, Comscore, Ipsos) is a strong plus.
• Proficiency in Excel; familiarity with Looker and Google Analytics is a plus.

Responsibilities

• Become expert on Finance & Travel audiences and sites.
• Uncover insights from first-party data to support ads partnerships.
• Present results to technical and non-technical audiences.

Skills

Data synthesis

Data storytelling

Audience research

Cross-functional collaboration

Excel

Looker

Google Analytics

Brand management

Education

College degree

Tools

MRI-SIMMONS

MRI/Comscore Fusion

IPSOS Affluent

Google Analytics

Comscore

Looker

Excel

Looker

New Age

Telmar

MEMRI

IMS

Job description

Job Title Senior Analyst, Research & Insights

Job Description About The Position | Major Goals and Objectives and Location Requirements: People Inc. is looking for a Sr. Analyst of Research & Insights to contribute to our research strategy for our Finance, Travel, & Insurance verticals (Core endemic portfolio: Travel + Leisure, Investopedia, TheBalance). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our finance and travel sites, but across powerful brands in home, food & beverage, tech, beauty, style, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, People, and AllRecipes). Schedule Requirements: Hybrid 3x a week- (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand: Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps the Finance & Travel brands and revenue organization understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

About The Position’s Contributions: Day-to-day responsibilities will include but not be limited to: Become an expert on the Finance & Travel audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related. Finance includes banking, investments, insurance, credit cards, and more. This vertical also supports our sales organization which supports our automotive clients.

Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests.

Skills that would benefit this role include:

• Expertise in working with large data sets to synthesize information and draw out key insights
• Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions
• Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
• Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.

The Role’s Minimum Qualifications and Job Requirements:

Education: College degree required

Specific Knowledge, Skills, Certifications and Abilities:

• Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the finance/travel space – experience in both a strong plus
• Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.
• Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
• Comfort with Excel is a must, familiarity with comScore, Google Analytics, Google Trends is a plus
• Knowledge / experience with data visualization tools.
• Familiarity with Looker is a plus.
• Knowledge / experience with social listening tools.
• Excellent research synthesis skills allowing you to draw out key insights
• Stellar communication and data storytelling skills
• Experience presenting results to both technical and non-technical audiences
• Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
• Strong desire to increase your understanding of the finance (banking, investing,, insurance, & credit cards) and travel and automotive sectors.

% Travel Required (Approximate): N/A It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range Salary: New York: $75,000.00 - $95,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

Benefits:

• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• pet insurance
• accident
• critical and hospital indemnity health insurance coverage
• life and disability insurance

#NMG# People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.