Associate Director, Regional Marketing- West

AbbVie; United States; Remote; USD 142,000 - 269,000; Full time

Job summary

AbbVie is seeking an Associate Director of Regional Marketing to lead regional marketing initiatives aligned with national Brand Plans. You will supervise 2–3 Regional Marketing Managers and collaborate with cross-functional teams to execute high-quality marketing strategies in assigned geographies.

You will engage External Experts and professional associations to generate insights and drive regional engagement, while ensuring strategic alignment with AbbVie’s immunology portfolio and compliance

Qualifications

• Bachelor’s Degree required.
• 2 years of experience in Immunology or related marketing roles preferred.
• Willingness to travel up to 75% and work in field-based settings.

Responsibilities

• Lead national and regional marketing initiatives aligned to Annual Strategic Brand Plans.
• Supervise 2–3 Regional Marketing Managers and coordinate with cross-functional AbbVie teams.
• Engage External Experts and professional associations to drive regional insights and engagement.
• Develop and optimize regional marketing strategy and execution to maximize brand performance.

Skills

Communication skills

Cross-functional teamwork

Matrix navigation

Fast-paced環境

Education

Bachelor’s Degree

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Associate Director of Regional Marketing (ADRM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

The ADRM will be responsible for the direct supervision of two or three RMMs while being responsible for his/her specific regional responsibilities.

The ADRM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the ADRM works within a team-based environment to optimize brand performance across AbbVie Immunology.

*The Ideal candidate will reside in the East - preferably New York or Boston area OR the West including Phoenix, Las Vegas, California, or Seattle. This role entails 75% travel.

Key Responsibilities

Strategic Marketing

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed


• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.


• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization


• Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance


• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies


• Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography


• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography


• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement


• Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Key Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders


• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results


• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance


• Ability to work in a fast-paced environment


• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Qualifications

• Bachelor’s Degree


• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)


• Travel up to 75% of the time including some evenings and weekends

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.


• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.


• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Compensation Details

• Salary Min: 141500


• Therapy Area: Immunology


• Salary Max: 268500


• Workday Global Grade: 20


• Travel: Yes, 75% of the Time


• Compensation: USD 141500 - USD 268500 - yearly