Regional Marketing Manager, Gastroenterology - West

AbbVie Inc.; San Diego (CA); Presencial; USD 140.000 - 180.000; Jornada completa

Descripción de la vacante

AbbVie is seeking an Immunology Regional Marketing Manager (RMM) to shape and execute regionally focused marketing strategies. The role collaborates with cross-functional teams to optimize brand performance across Immunology.

The RMM will work with External Experts, drive engagement, and align with national plans while traveling within the western US. Ideal candidates have a Bachelor’s degree and 2+ years in immunology-related marketing or sales, with strong communication, strategic thinking,

Formación

• Bachelor’s degree required; immunology or related field preferred.
• Experience in sales, marketing, or managed care with immunology background preferred.
• Strong communication and presentation skills; able to lead cross-functional teams and external partnerships.

Responsabilidades

• Lead national and regional marketing initiatives aligned with brand plans.
• Develop and optimize regional marketing strategies, events, and external expert engagements.
• Coordinate with Agency Partners, Legal, Regulatory, Medical Affairs, and IT to ensure compliant execution.
• Build regional plans with External Experts and professional associations to drive engagement.
• Drive analysis of market drivers and competitive landscape to inform strategy.

Conocimientos

Verbal communication

Presentation skills

Cross-functional collaboration

Strategic thinking

Influencing without authority

Public speaking

Educación

Bachelor’s Degree

Descripción del empleo

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, Xand YouTube.

Job Description

The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology.

Talent will be hired at a level commensurate with experience.

This person will ideally reside in the west and cover areas such, but not limited to: California, Arizona, Nevada, Washington.

Key Responsibilities

Strategic Marketing

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed

• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.

• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization

• Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance

• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies

• Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography

• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography

• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement

• Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Qualifications

Key Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders

• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results

• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance

• Ability to work in a fast-paced environment

• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours)

Qualifications:

• Bachelor’s Degree

• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)

• Previous Gastroenterology experience highly preferred

• Travel up to 75% of the time including evenings and weekends

• Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminate.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html