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BeOne is seeking an Associate Director, Regional Marketing to lead hematology-oncology marketing initiatives in the US, including Brukinsa and Beqalzi. The role is field-based with significant travel across key states, focusing on strategic KOL engagement and cross-functional execution.
You will develop promotional content, support US launches, and drive advisory-board insights while collaborating with Sales, Medical Affairs, Market Access, Analytics, and Commercial Operations teams.
Associate Director, Regional Marketing, focusing on hematology oncology products in the US, primarily supporting Brukinsa and Beqalzi.
Responsibilities include developing and executing KOL engagement strategies, building partnerships with key opinion leaders, supporting promotional activities, and collaborating across teams (Sales, Medical Affairs, Market Access, Commercial Operations, Analytics) to align US commercialization efforts. The role involves representing BeOne at conferences, developing promotional content, and driving insights through advisory boards.
Requirements: 8+ years in pharmaceutical marketing or related fields; 3+ years in Hematology Oncology sales or marketing preferred; experience with biotech or pharma US launches preferred; proven ability to influence cross-functional teams and establish strong KOL relationships.
Qualifications: Bachelor's degree required; advanced degree (e.g., MBA, PharmD, PhD) preferred; strong communication, strategic, and collaborative skills.
High-Value: Focus on hematology indications (CLL, R/R MCL), oncology portfolio, KOL engagement, US market, and cross-functional marketing strategies.
Work setup involves 50%+ travel; role is field-based covering key states (Florida, Georgia, South Carolina, Alabama). The position emphasizes strategic agility, results-orientation, and team collaboration aligned with BeOne's core values.