Regional Marketing Lead, Hematology-Oncology KOLs

BeOne Medicines; Vinings (GA); On-site; USD 156,000 - 206,000; Full time

Job summary

BeOne Medicines in the United States is seeking an Associate Director, Regional Marketing to lead KOL engagement and regional strategy for hematology oncology products Brukinsa and Beqalzi.

This field-based role partners with Sales, Medical Affairs, Market Access, and analytics teams to align on launches, promotions, and education. Travel 50% or more, with emphasis on cross-functional collaboration and data-driven decision making.

Qualifications

• Bachelor’s degree required; advanced degree preferred in business, economics, biological, or medical sciences.
• Minimum 8+ years in pharmaceutical marketing or related experience.
• Hematology/Oncology sales or marketing experience preferred.

Responsibilities

• Develop and execute regional KOL and customer engagement strategies.
• Collaborate with Sales, Medical Affairs, Market Access, and Analytics teams.
• Lead promotional speaker bureau strategy for Brukinsa and Beqalzi.
• Represent BeOne at US and international meetings as needed.
• Drive promotional content and education for conferences.
• Support AR and field marketing with insights and brand plans.

Skills

KOL engagement

Cross-functional collaboration

Strategic marketing

Communication skills

Analytical thinking

Relationship building

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Job description

BeOne Medicines in the United States is seeking an Associate Director, Regional Marketing to lead KOL engagement and regional strategy for hematology oncology products Brukinsa and Beqalzi.

This field-based role partners with Sales, Medical Affairs, Market Access, and analytics teams to align on launches, promotions, and education. Travel 50% or more, with emphasis on cross-functional collaboration and data-driven decision making.