Associate Director, Regional Marketing - Texas

BeOne Medicines Ltd.; Texas; On-site; USD 150,000 - 195,000; Full time

Job summary

BeOne Medicines is seeking an Associate Director, Regional Marketing to develop and execute KOL engagement strategies in the United States for Brukinsa and Beqalzi, with strong cross-functional collaboration.

The role partners with Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics to drive regional campaigns, track performance, and support launches; significant travel (50%+) is expected.

Qualifications

• 8+ years of pharmaceutical industry marketing or related experience.
• 3+ years in Hematology Oncology sales/marketing preferred.
• US market launch experience preferred.
• Demonstrated ability to establish actionable relationships with KOLs and internal teams.
• Skilled in influencing cross-functional teams and stakeholders.
• Excellent interpersonal, oral, and written communication skills.
• Core competencies: communication, strategic agility, achieving results, teamwork.

Responsibilities

• Develop and execute KOL engagement strategies for Brukinsa and Beqalzi.
• Collaborate with Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.
• Represent BeOne at US meetings and conferences.
• Develop promotional speaker bureau strategies for oncology portfolio.
• Execute integrated plans at national/regional meetings and launches.
• Uncover market insights and communicate opportunities and risks.
• Contribute to QBRs, brand planning, and Launch Readiness Reviews.

Skills

Pharma marketing

Hematology Oncology

KOL relationships

Cross-functional influence

Communication skills

Strategic agility

Teamwork

Presentation skills

Education

Bachelor's degree

Advanced degree preferred

Tools

PowerPoint

Excel

Microsoft Office

Job description

General Description:

The Associate Director, Regional Marketing reports into the West Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne's hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Key states within the geography are: Texas, New Mexico and Arizona

Essential Functions of the job:

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
• Actively participate in developing promotional speaker bureau strategy in support of BeOne's oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne's US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
• Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values

Qualifications:

• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
• A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
• Biotech or pharmaceutical US marketplace launch experience preferred
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration

Education Required:

• Bachelor's degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred

Computer Skills:

• Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.

Travel:

• 50% or more

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.