Associate Director, Product Marketing

Abbott; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Benefits offered by this job

Free medical coverage in HIP PPO

Excellent retirement savings plan with

Tuition reimbursement

FreeU education benefit

Global company with Fortune-recognized

Job summary

Abbott and its Lingo division in Alameda seek an Associate Director, Product Marketing to steer growth by threading market demand with engaging product experiences. You will lead global go-to-market strategy, influence early product definition, and coordinate cross-functional teams across Product, Eng, Design, Brand, and PR to deliver differentiated value.

You will shape positioning, drive multi-channel campaigns, and accelerate adoption through compelling storytelling and aligned in-product

Qualifications

• Bachelor’s degree required.
• 10+ years of professional experience.
• Experience connecting brand and product marketing with in-product journeys to drive full‑funnel adoption.

Responsibilities

• Shape product strategy with deep user, market, and competitive insights.
• Influence early product definition, naming, and user experience to deliver differentiated value.
• Lead global go-to-market strategy and execution for major product launches and evergreen campaigns.
• Develop marketing storytelling aligned with in-product onboarding and discovery to drive adoption.
• Coordinate 1P roadmap and 3P partner integration strategies to support business goals.

Skills

Brand marketing

Product marketing

Cross-functional leadership

Growth strategies

Education

Bachelor's degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION

Working at Abbott: At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The OpportunityPersonalized healthcare is the future. Working on Lingo, you will help build a next‑generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start‑up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

This position works out of our Alameda, CA office in the Lingo Division. As the Associate Director, Product Marketing, you'll be a driver for the Lingo growth strategy. Reporting to the Director of Product & Channel Marketing, you'll be responsible for threading the line between market demand and engaging product experiences, accelerating Global growth trajectory. Collaborating cross-functionally, you'll build engaging, first‑party and integrated product experiences along with breakthrough go-to‑market strategies, that span across multiple markets and sales channels.

What You’ll Work On

• Partner with Product leadership to shape the product strategy with deep user, market, and competitive insights.
• Influence early product definition, naming, and user experience to ensure new capabilities deliver clear, differentiated value.
• Lead global go-to-market strategy and execution across major product launches and evergreen campaigns.
• Develop marketing storytelling that aligns with the in-product onboarding and discovery experience, driving sustained feature adoption.
• Make connections across 1P roadmap and 3P partner integration strategies to drive business goals and partner relationship value.

Required Qualifications

• Bachelor’s degree
• 10+ years professional experience
• Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.

Preferred Qualifications

• Experience partnering with cross-functional leadership (Product, Eng, Design, Brand, and PR) to build engaging product experiences and GTM strategy.
• Experience collaborating with partners on strategy development and co‑marketing campaigns.
• Experience launching and developing a new category.
• Experience in digital health tech.
• Understanding of marketing and selling under FDA regulation.
• Strong interpersonal skills and demonstrated ability to influence executive alignment.
• Experience delivering measurable, multi-channel, growth strategies, inclusive of retail and healthcare marketing sales motions.

Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world‑class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to lead creative at a brand with real purpose, real product, and real momentum. We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.

The base pay for this position is $148,700.00–$297,300.00

JOB FAMILY: Product Management DIVISION: LNGO Lingo LOCATION: United States > Alameda : 2901 Harbor Bay Parkway ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.