Associate Director, Product Marketing

Abbott Laboratories, Limited. Saint Laurent, Québec, Canada; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Job summary

Abbott is a global healthcare leader shaping the future of personalized healthcare through its Lingo division. As Associate Director, Product Marketing, you will drive market-led growth, guide product experiences, and lead cross-functional GTM efforts across multiple markets and channels.

You will collaborate with Product, Eng, Design, Brand, and PR to craft compelling multi-channel campaigns, align product journeys with growth mechanics, and accelerate global growth while maintaining FDA

Qualifications

• Bachelor’s degree required.
• 10+ years professional experience.
• Experience linking brand and product marketing with in-product journeys and growth mechanics to drive full-funnel adoption.
• Experience partnering with cross-functional leadership to build GTM strategy.
• Experience collaborating with partners on strategy development and co-marketing campaigns.
• Experience launching and developing a new category.
• Experience in digital health tech.
• Understanding of marketing under FDA regulation.
• Strong interpersonal skills and ability to influence executives.
• Experience delivering measurable, multi-channel growth strategies in retail and healthcare marketing.

Responsibilities

• Shape product strategy with deep user, market, and competitive insights.
• Influence early product definition, naming, and user experiences for differentiated value.
• Lead global go-to-market strategy and execution for major product launches.
• Develop marketing stories aligned with in-product onboarding and discovery to drive adoption.
• Connect roadmap and partner integration strategies to drive business goals.

Skills

Brand & product marketing integration

Go-to-market strategy

Cross-functional leadership

Growth marketing

Digital health knowledge

FDA regulations knowledge

Influence executive alignment

Multi-channel growth initiatives

Education

Bachelor’s degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• - Career development with an international company where you can grow the career you dream of.
• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with a high employer contribution.
• - Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

This position works out of our Alameda, CA office in the Lingo Division.

As the Associate Director, Product Marketing, you'll be a driver for the Lingo growth strategy. Reporting to the Director of Product & Channel Marketing, you'll be responsible for threading the line between market demand and engaging product experiences, accelerating Global growth trajectory. Collaborating cross-functionally, you'll build engaging, first-party and integrated product experiences along with breakthrough go-to-market strategies, that span across multiple markets and sales channels.

What You’ll Work On

• - Partner with Product leadership to shape the product strategy with deep user, market, and competitive insights.
• - Influence early product definition, naming, and user experience to ensure new capabilities deliver clear, differentiated value.
• - Lead global go-to-market strategy and execution across major product launches and evergreen campaigns.
• - Develop marketing storytelling that aligns with the in-product onboarding and discovery experience, driving sustained feature adoption.
• - Make connections across 1P roadmap and 3P partner integration strategies to drive business goals and partner relationship value.

Required Qualifications

• - Bachelor’s degree
• - 10+ years professional experience
• - Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.

Preferred Qualifications

• - Experience partnering with cross-functional leadership (Product, Eng, Design, Brand, and PR) to build engaging product experiences and GTM strategy.
• - Experience collaborating with partners on strategy development and co-marketing campaigns.
• - Experience launching and developing a new category.
• - Experience in digital health tech.
• - Understanding of marketing and selling under FDA regulation.
• - Strong interpersonal skills and demonstrated ability to influence executive alignment.
• - Experience delivering measurable, multi-channel, growth strategies, inclusive of retail and healthcare marketing sales motions.

Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to leadcreativeat a brand with real purpose, real product, and real momentum.

We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .

The base pay for this position is
$148,700.00 – $297,300.00
In specific locations, the pay range may vary from the range posted.

## JOB FAMILY:
Product Management

## DIVISION:
LNGO Lingo

## LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

## WORK SHIFT:
Standard

## TRAVEL:
Yes, 10 % of the Time

## MEDICAL SURVEILLANCE:
No

## SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf