Associate Director, Product Manager - Healthcare

IQM Advertising; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Employer-Paid Healthcare

Health options and wellness programs

401(k) with company match

Well-being resources

Job summary

IQM Advertising is seeking an Associate Director of Product Management to own the strategic roadmap for our Healthcare vertical. You will collaborate with pharma brands, agencies, and IQM teams to define a world‑class product suite, focusing on HCP data, identity, and audience products, and expanding into DTC and patient audiences over time.

You’ll partner with engineering, data science, and design teams across North America and India to ship impactful solutions while ensuring regulatory

Qualifications

• 10+ years in healthcare/pharma marketing tech, data, or product management with senior-level strategy ownership.
• Strong understanding of HCP campaigns, targeting, and measurement.
• Experience working with distributed engineering, data science, and design teams.
• Ability to define requirements, success metrics, and launch timing with equity risk awareness.

Responsibilities

• Own the healthcare portfolio strategy, vision, and multi-year roadmap for IQM’s healthcare products.
• Lead market and customer discovery with pharma brands, agencies, and IQM sellers.
• Prioritize problems, define use cases, acceptance criteria, and success metrics.
• Own HCP data and audience products, including identity, targeting, onboarding, and activation.
• Define forecasting, activation, and measurement improvements across channels for healthcare campaigns.
• Embed compliance by design with FDA/MLR considerations and HIPAA where relevant.
• Lead distributed teams from discovery to release and achieve adoption and revenue.
• Partner with Sales, CS, and Product Marketing to ensure shipped products drive outcomes.

Skills

Healthcare product strategy

Roadmap development

Cross-functional leadership

Discovery interviewing

Data-driven decision making

Regulatory awareness

Stakeholder communication

Job description

Job Opportunity

IQM is seeking a strategic, hands‑on Associate Director of Product Management to lead our Healthcare vertical. In this role, you will own the product strategy and roadmap for IQM’s healthcare portfolio, starting with products that help pharmaceutical and life sciences brands and their agencies reach and engage healthcare providers (HCPs), and expanding into direct-to-consumer (DTC) and patient audiences over time.

You’ll spend real time with brand teams, agency strategists, media buyers, and our own healthcare sellers, and you’ll form a clear point of view on what the market needs, not just what the loudest request says. You’ll turn that point of view into a prioritized roadmap and clear requirements, and work with distributed engineering, data science, and design teams across North America and India to ship it. This role is ideal for someone who has worked inside the pharma and healthcare marketing ecosystem, understands how HCP campaigns are actually planned, bought, and measured, and wants to build the product strategy for a growing vertical rather than inherit one.

This is the first dedicated product leadership role for IQM’s healthcare vertical.

This role is hybrid, meaning team members are expected to work one to two days per week in person at one of the office locations in either NY/DC.

At this time, IQM does not sponsor new applicants for employment authorization for this position.

Why This Role Matters

IQM has spent more than a decade mastering the art of data-driven, compliant advertising in one of the most complex verticals in the country — politics. Our platform brings together audience intelligence, identity resolution, programmatic activation, and compliance capabilities in a way that few others can. Now, we’re applying that same proven model to healthcare, and we’re looking for the people who will help us build it.

Pharmaceutical and life sciences advertising operates under some of the strictest regulatory requirements in the industry. It demands precision, compliance, and a deep understanding of both the data and the audience. That’s exactly the kind of problem IQM was built to solve and exactly why this moment matters.

What You’ll Do

• Healthcare Product Strategy: Own the vision, multi-year strategy, and roadmap for IQM’s healthcare portfolio, starting with HCP and provider-focused products for pharma brands and agencies and extending into DTC and patient audiences. Decide where IQM should build, partner, or improve what already exists.

• Market and Customer Discovery: Run structured discovery with pharma brand teams, healthcare agencies, media buyers, data partners, and IQM’s healthcare sellers. Separate recurring market needs from one-off requests, and bring an independent read of the market back to the team.

• Roadmap and Prioritization: Turn customer and market problems into clear requirements, use cases, acceptance criteria, and success metrics. Prioritize based on evidence: customer impact, revenue potential, feasibility, compliance risk, and launch timing.

• HCP Data and Audience Products: Own products built on provider and clinician data, including NPI-level identity, specialty and practice-setting targeting, audience construction, onboarding, and activation. Evaluate data quality (coverage, match rates, freshness, scale) and assess potential data partners.

• Planning, Activation, and Measurement: Improve how healthcare customers forecast, plan, activate, and measure campaigns across channels. Own requirements for reporting and HCP measurement that are transparent, defensible, and useful to brand and agency teams.

• Compliance by Design: Build FDA promotional requirements, platform policies, and health-data privacy obligations (including HIPAA, where patient data is involved) into product design from the start, working with Legal and Compliance early.

• Execution with Distributed Teams: Lead products from discovery through release and adoption, working closely with engineering, data science, design, and QA teams across North America and India. Give teams the context and clarity to move quickly without waiting on you.

• Performance and Adoption: Define success metrics, track adoption and customer outcomes, and partner with Sales, Customer Success, and Product Marketing so what we ship is used and drives revenue.

Who You Are

• 10+ years of experience across healthcare or pharma marketing technology, health data, programmatic media, or product management, with the most recent 3 to 5 years owning product strategy and roadmap at a senior or director level.

• Direct experience in the pharma, life sciences, healthcare agency, health data, or healthcare advertising ecosystem. You understand how pharma brands and agencies plan and buy HCP media.

• Strong understanding of HCP targeting and data: NPI-based audiences, specialty and prescriber targeting, endemic and non-endemic channels, and how HCP campaigns are measured.

• A track record of defining what needs to be built, setting the execution plan, and delivering it with engineering teams, including teams in other locations and time zones.

• Comfortable in front of customers. You can lead a discovery conversation with a brand team or agency and walk away with a point of view, not just a list of requests.

• Experience working in a regulated, deadline-driven environment where errors carry real consequences.

• Analytical, organized, and comfortable making sound decisions with incomplete information.

• Clear written and verbal communicator across technical, commercial, and executive audiences.

We’re Excited If You Have

• Experience at an HCP-focused platform, health data provider, healthcare agency, or DSP with a healthcare practice.

• Experience with DTC or patient audience products, privacy‑safe patient data, or data tokenization.

• Experience evaluating and integrating data, identity, or measurement partners.

• Familiarity with FDA/OPDP promotional rules, MLR review workflows, and health-data privacy frameworks.

• Hands‑on technical curiosity: SQL, APIs, analytics tools, or prototyping.

Working at IQM

At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too.

• 100% Employer-Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.

• Health and Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.

• Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.

• Total Well-Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.

At IQM, we’re not just building a team, we’re creating a workplace where you can thrive.

About IQM

IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.

Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.

Over the past year, IQM has been awarded:

• Best New Product: IQM Power Segments — Reed Awards, 2026

• Engineering Team of the Year — CampaignTech Awards, 2025

• Best Customer Service | Tech Vendor — CampaignTech Awards, 2025

• Best Demand‑Side Platform — MarTech Breakthrough Awards, 2025

• Best Demand‑Side Technology — AdExchanger Awards, 2025

• Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025

Highlighting IQM’s leadership in innovation and excellence in programmatic advertising.

For more information, visit iqm.com.

Protect Yourself From Job Scams

At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address.

If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.

$150,000 - $175,000 a year

The annual base salary range for this full-time role reflects base salary only. In addition to base pay, IQM offers a highly competitive total compensation package designed to reward impact and growth, which may include performance-based incentives and equity participation. The listed salary range represents what IQM reasonably expects to pay at the time of posting and applies only to candidates hired to perform work in one of the listed locations.