Associate Director, Product Management

BioTalent; San Diego (CA); Hybrid; USD 150,000 - 205,000; Full time

Job summary

BioTalent, a San Diego genomics company, seeks a Product Manager to own strategy and commercialization for a next-generation platform in sepsis, pathogen ID, and AMR. This hybrid product + marketing role spans RUO, LDT, and IVD development phases.

You will shape the roadmap, craft business cases, and drive GTM from concept to launch. Strong background in diagnostics and autonomy in a fast-moving startup environment preferred.

Qualifications

• 8+ years of product management/marketing experience in diagnostics or life sciences.
• Hands-on experience with IVD and LDT development.
• Track record building business cases and driving GTM strategy from concept to commercialization.
• Molecular diagnostics experience in sepsis/pathogen ID strongly preferred.
• Comfortable operating with autonomy in an early-stage, fast-moving environment.

Responsibilities

• Own product strategy and roadmap, translating clinical/VOC insight into requirements.
• Develop business cases, financial models, and competitive analysis to guide investments.
• Lead go-to-market strategy including positioning, messaging, pricing, and launches.
• Drive end-to-end product launches and track post-launch adoption.
• Collaborate cross-functionally with engineering, regulatory, assay, and commercial teams.

Skills

8+ years PM/marketing experience

IVD development

GTM strategy

Molecular diagnostics

Autonomy in fast-paced env

Job description

An innovative San Diego-based genomics company is developing a next-generation platform for target detection, focused on sepsis, pathogen identification, and antimicrobial resistance (AMR). We're looking for a Product Manager to own product strategy and commercialization for this platform — a hybrid product + marketing role spanning RUO, LDT, and IVD development phases.

What you'll own:

• Product strategy and roadmap, translating clinical/VOC insight into requirements
• Business cases, financial models, and competitive analysis to guide investment decisions
• Go-to-market strategy — positioning, messaging, pricing, and launch planning
• End-to-end product launches and post-launch adoption tracking
• Cross-functional partnership across engineering, assay, regulatory, and commercial teams

What we're looking for:

• 8+ years of product management/marketing experience in diagnostics or life sciences
• Hands-on experience with IVD and LDT development
• Track record building business cases and driving GTM strategy from concept to commercialization
• Molecular diagnostics experience in sepsis/pathogen ID strongly preferred
• Comfortable operating with autonomy in an early-stage, fast-moving environment
• $150K–$205K base salary, depending on experience