Director, Diagnostic Product Strategy & Marketing

Genalyte, Inc.; San Diego (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity participation

Competitive compensation

Comprehensive benefits

Job summary

Genalyte, Inc. in San Diego seeks a Director of Product Marketing and Management to own the lifecycle of diagnostic products. You will bridge customers, engineering, operations, and commercial teams to translate insights into market-ready solutions.

Ideal candidates bring 7+ years in product management within regulated diagnostics, strong FDA process knowledge, and a proven ability to drive successful commercialization. Equity and bonus are included in the package.

Qualifications

• Prior experience in medical devices, diagnostics (IVD), or healthcare technology in a regulated environment required.
• Minimum Bachelor’s degree in Engineering, Life Sciences, Business, or a related field; MBA or advanced technical degree preferred.
• 7+ years of experience in product management or related roles, preferably within diagnostics, medical devices, or healthcare technology.
• Strong understanding of product development processes in FDA regulated environments.
• Proven ability to drive projects from concept through commercialization.
• Excellent analytical, organizational, and communication skills.
• Ability to synthesize technical and business inputs into clear, actionable product strategies.
• Experience with customer research, market analysis, and competitive landscape evaluation.
• Passion for improving patient outcomes through innovation in diagnostic testing and healthcare delivery.

Responsibilities

• Develop and execute product roadmaps that align with Genalyte’s business strategy and customer needs.
• Understand market segmentation and develop phased go-to-market strategies.
• Gather and analyze customer feedback, market data, and clinical insights to define product requirements and prioritize features.
• Develop business models and work with finance to generate pro forma financial models.
• Partner closely with Engineering, Systems Integration, and Operations teams to translate product concepts into functional, manufacturable solutions.
• Serve as the voice of the customer throughout the product development process, ensuring usability and value alignment.
• Define success metrics for products and monitor post-launch performance to drive continuous improvement.
• Support regulatory, quality, and documentation processes to ensure compliance with FDA, and other relevant standards.
• Coordinate cross-functional teams to manage timelines, deliverables, and communication throughout the product lifecycle.
• Evaluate competitive products and emerging technologies to identify opportunities for differentiation and innovation.

Skills

Medical devices

Diagnostics

Regulated environment

Project management

Analytical skills

Communication

FDA processes

Education

Bachelor’s degree in Engineering/Life Sciences/Business

MBA or advanced technical degree preferred

Job description

Genalyte, Inc. in San Diego seeks a Director of Product Marketing and Management to own the lifecycle of diagnostic products. You will bridge customers, engineering, operations, and commercial teams to translate insights into market-ready solutions.

Ideal candidates bring 7+ years in product management within regulated diagnostics, strong FDA process knowledge, and a proven ability to drive successful commercialization. Equity and bonus are included in the package.