Associate Director, Primary Market Research & AI Insights

Merck; Rahway (NJ); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Merck & Co., Inc., Rahway, NJ, USA, seeks an Associate Director, Primary Market Research to lead portions of the Global and U.S. market research plan, guiding strategic insights for our product portfolio from pre-launch to lifecycle management.

You will partner with marketing, sales and analytics teams, oversee studies, apply AI-enabled methods, and mentor a team in a fast-paced environment, driving evidence-based decisions and innovative research approaches.

Qualifications

• Minimum of eight years of pharmaceutical marketing market research and analytics experience.
• Strong analytical and problem‑solving skills with the ability to translate data into actionable insights.
• Experience with AI-enabled research methods and data sources.

Responsibilities

• Develop and oversee execution of market research plans for the product franchise.
• Lead primary market research projects and frame critical business questions.
• Apply AI-enabled research methods and synthesize insights into actionable recommendations.
• Manage external research partners and vendor selection.
• Collaborate with marketing, commercial, and analytics teams to apply insights to launches and lifecycle planning.

Skills

Market research

Strategic thinking

Analytical skills

AI-enabled analytics

Leadership

Project management

Education

BA/BS in Business, Marketing, Healthcare or related field

MBA, MS, MPH or other advanced degree

Tools

SAS

SPSS

LLM tools

Job description

Merck & Co., Inc., Rahway, NJ, USA, seeks an Associate Director, Primary Market Research to lead portions of the Global and U.S. market research plan, guiding strategic insights for our product portfolio from pre-launch to lifecycle management.

You will partner with marketing, sales and analytics teams, oversee studies, apply AI-enabled methods, and mentor a team in a fast-paced environment, driving evidence-based decisions and innovative research approaches.