Associate Director, Premium Sales

Auburn University; Alabama; On-site; USD 70,000 - 100,000; Full time

Job summary

Auburn University in Alabama seeks an Associate Director of Premium Sales to drive revenue growth through strategic sale of premium seating and hospitality offerings for Auburn Athletics.

You will build a high-value prospect pipeline, manage the full sales cycle, and collaborate with Athletics Development and external partners to support long-term donor engagement and financial success.

Qualifications

• Bachelor's degree.
• 3 years of experience in premium sales, ticket sales, and/or fundraising.
• Preferably in collegiate athletics, professional sports, or related revenue environment.

Responsibilities

• Generates premium seating revenue through proactive prospecting, relationship building, and outbound sales efforts.
• Oversees the full sales lifecycle from lead generation through contract execution, including presentations and proposals.
• Develops and maintains a robust pipeline of qualified prospects and meets revenue goals.
• Cultivates relationships with high-capacity donors, alumni, corporate partners, and community leaders.
• Partners with Athletics Development to identify philanthropic engagement opportunities and donor growth.
• Collaborates to inform pricing, inventory utilization, and product positioning.
• Maintains detailed records of activity and sales performance in the CRM system.
• Provides a high-touch service model to premium clients for onboarding and retention.
• Assists with premium hospitality and game day engagement to strengthen relationships.

Skills

Premium sales

Donor relations

Sales lifecycle

Prospecting

CRM

Education

Bachelor's degree

Tools

CRM software

Job description

Overview

Fuel the growth of Auburn Athletics through strategic, high-value premium partnerships!

The Associate Director of Premium Sales is responsible for driving significant revenue growth through the strategic sale of premium seating and hospitality offerings for Auburn Athletics. This position will proactively identify, cultivate, and solicit high-value prospects while delivering a best-in-class experience throughout the sales process. This role will serve as a key contributor to premium revenue strategy and collaborate across Athletics Development, Ticket Operations, and external partners to support the long-term financial success of Auburn Athletics.

This role is a limited‑term, three‑year assignment with an anticipated end date of August 2029. Continuation beyond that date will depend on funding availability and project needs.

Responsibilities

• Generates premium seating revenue through proactive prospecting, relationship building, and strategic outbound sales efforts.
• Oversees the full sales lifecycle from lead generation through contract execution, including presentations, venue tours, and personalized proposals.
• Develops and maintains a robust pipeline of qualified prospects while consistently meeting or exceeding established revenue goals.
• Cultivates relationships with high-capacity donors, alumni, corporate partners, and community leaders.
• Partners with Athletics Development to identify opportunities for philanthropic engagement and long-term donor growth.
• Collaborates with internal stakeholders to inform pricing strategies, inventory utilization, and product positioning.
• Maintains detailed and accurate records of prospect activity and sales performance within the department’s CRM system.
• Provides a high-touch service model to premium clients to support onboarding, engagement, and retention.
• Assists with premium hospitality and game day engagement efforts to strengthen client relationships.
• Represents Tigers Unlimited and Auburn Athletics at cultivation events, networking functions, and select athletics events.
• Stays informed on industry trends and marketplace dynamics to enhance sales strategy and competitiveness.

Qualifications

• Bachelor's degree
• 3 years of experience in experience in premium sales, ticket sales, and/or fundraising.

Desired Qualifications

• Preferably in collegiate athletics, professional sports, or a related revenue generating environment.

Contract Type

Limited Term

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.