Associate Director, Paid Social

Publicis Groupe; Burbank (CA); On-site; USD 95,000 - 117,000; Full time

Job summary

A leading media agency in Burbank seeks an Associate Media Director, Paid Social, to develop innovative paid social strategies. This role involves managing client relationships, leading a team, and optimizing social media campaigns across various platforms. The ideal candidate will have extensive experience in social media advertising and a strong analytical mindset. The company values diversity and offers a robust benefits package, including medical coverage and flexible time off.

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Qualifications

• 5+ years of direct digital or social media experience required.
• Proven track record of managing teams with internal and external stakeholders.

Responsibilities

• Develop and optimize paid social media strategies and campaigns.
• Lead a team of 4+ and manage client relationships.
• Mentor and develop team resources.

Skills

Communication

Analytical Skills

Leadership

Education

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Bachelor's degree in Communications

Tools

Meta Ad Manager

TikTok

Snapchat

Pinterest

Excel

Job description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

The Associate Media Director, Paid Social is responsible for developing innovative paid social strategies to meet and exceed client business objectives. You’ll manage client relationships at the highest levels and work to foster long-term relationships with those clients. You’ll also supervise and mentor junior members of the internal team.

This position oversees PAID SOCIAL MEDIA PLANNING AND BUYING and is the point of connection to the client. PLEASE NOTE THERE IS NO CREATIVE CONTENT OR ORGANIC POSTING IN THIS ROLE.

Responsibilities

• RESPONSIBILITIES

  • A key point of contact for the clients, partners and internal teams.
  • Leading a team of 4+ and steering the team and the client business forward with a clear vision of growth for the team and the client’s business
  • Develop and optimize the overarching paid social media strategies and campaigns for a full funnel client
  • Oversee hands on keyboard, optimization, and reporting for designated team.
  • Work across Meta, TikTok, Snapchat, Pinterest, LI, Reddit, and other emerging social media platforms to oversee the design, build, and manage campaigns.
  • Gauge team objectives, challenges and needs by performing regular assessments.
  • Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings).
  • Keep current on emerging paid social media trends and provide POVs to internal teams and client
  • Mentor and develop team resources, creating an inspiring and positive environment for clients and all internal team members. Fosters growth and leadership within the direct reports.
  • Leadership in process and technical work for all social elements – i.e. Pixel, CAPI, catalog/feed and QA processes. The AD is responsible for ensuring these components of the business are on track and identifies additional team members to support with hands on keyboard tactical execution.
  • Collaborate with various integrated departments (Account, Project Management, Strategy, Investment, Analytics, Creative)
  • Work with external partners & vendors. Vet recommendations/optimizations, platform and product enhancements, and seek added value opportunities as applicable.
  • Work in alignment with Director and VP to ensure growth standards are met and operating margins are maintained.
  • Facilitate the development and documentation of paid social best practices to improve operational efficiencies within the team and the group.
  • Uncover opportunities and grow business through thought leadership, and client expertise and consistent delivery of good work.
  • Develop, implement maintain training programs to ensure proper employee education and new hire onboarding.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• Strong ad tech marketing knowledge and proficiency is required.
• Extensive experience working with native social media ad platforms (Meta Ad Manager, TikTok, Snapchat, Reddit, Pinterest, etc)
• Master of quality assurance and detail oriented
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about social media and its implications on today’s businesses.
• Proven track record of managing teams with internal and external stakeholders.
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
• Advanced skills in Excel (pivot tables and macros).
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• 5+ years of direct digital or social media experience required; experience working in a social media planning or buying position at an advertising or media agency preferred.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $116,150 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/18/2025.

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