Associate Director/Director, Marketing, Portfolio (Open to Remote)

Bertelsmann; New York (NY); Remote; USD 90,000 - 115,000; Full time

Job summary

A leading publishing house, Bertelsmann, is seeking a Marketing Manager to oversee the marketing of bestselling titles. The role involves managing a team, crafting innovative campaigns, and analyzing market trends. With competitive salaries, a supportive environment, and numerous benefits, this position offers significant career advancement opportunities.

Benefits

Comprehensive benefits program

Opportunity for career advancement

Supportive work environment

Eligibility for annual profit awards

Qualifications

• Minimum five years of experience in trade nonfiction book marketing.
• Proven track record of successful marketing campaigns.
• Experience managing and mentoring junior talent.

Responsibilities

• Manage and mentor a team of marketers overseeing 30-40 title campaigns.
• Lead marketing efforts on major titles, collaborating with authors.
• Create and execute data-driven marketing campaigns.

Skills

Copywriting

Communication

Digital Advertising

Social Media

Job description

Employer Industry: Publishing

Why consider this job opportunity:
- Salary range up to $115,000
- Eligible for annual profit awards or bonuses based on company results
- Comprehensive benefits program including medical, dental, vision, and retirement plans
- Opportunity for career advancement and the chance to lead marketing efforts for best-selling authors
- Supportive work environment with a focus on mentoring and developing junior talent
- Work within a leading publishing house with a diverse catalog of titles and authors

What to Expect (Job Responsibilities):
- Manage and mentor a small team of marketers overseeing 30-40 title campaigns yearly
- Lead marketing efforts on 2-4 major titles per year, collaborating with authors and cross-functional teams
- Create and execute innovative, data-driven marketing campaigns for a variety of titles
- Analyze sales patterns and consumer insights to inform marketing plans and promotions
- Research and explore new marketing tools and strategies to leverage current marketplace trends

What is Required (Qualifications):
- Minimum five years of experience in trade nonfiction book marketing; minimum seven years for Director level
- Proven track record of executing successful marketing campaigns from strategy through end-product
- Excellent copywriting and communication skills for engaging with authors and stakeholders
- Experience in managing and mentoring junior talent with a focus on feedback and development
- Proficiency in key marketing strategies and tools, including digital advertising and social media

How to Stand Out (Preferred Qualifications):
- Strong interest and knowledge of current trends in nonfiction book marketing
- Experience with analyzing key marketing metrics and consumer insights
- Proven ability to thrive in a fast-paced working environment while managing multiple tasks

#Publishing #MarketingJobs #CareerGrowth #CompetitiveSalary #DiversityInWorkplace

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About the company

Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the music company BMG, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds.

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