Associate Director, Paid Search: Strategy & Impact

Hearts & Science; Atlanta (GA); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science, a premier Omnicom media agency in the United States, seeks an Associate Director of Paid Search to lead strategy, planning, and execution of paid search campaigns. You will oversee day‑to‑day operations, mentor junior staff, and collaborate with cross‑functional teams to drive client value.

Ideal candidate has 6+ years in paid search, deep platform knowledge (Google/Microsoft Ads, SA360, SKAI, Marin) and strong analytical skills to optimize performance and scale opportunities.

Qualifications

• 6+ years Paid Search experience and 4+ years managing junior team members.
• Deep knowledge of Paid Search campaign management and optimization.
• Hands‑on with Google Ads and Microsoft Ads, plus bid-management tools.
• Experience with AI buying agents and advanced analytics.
• Strong analytical and data‑driven decision making.

Responsibilities

• Develop long‑term paid search strategies aligned with client goals.
• Extract insights from data and provide actionable recommendations.
• Lead and mentor a search team; assign tasks and track progress.
• Present plans to clients and internal teams; maintain relationships.
• Oversee forecasting, budgeting, and pacing within budgets.

Skills

Paid Search

Team Leadership

Data Analysis

Campaign Management

Google Ads

Microsoft Ads

SA360

SKAI

Marin

Google Analytics

Tag Troubleshooting

AI Buying Agents

Scripts

Communication

Mentoring

Education

Post-secondary education or equivalent

Tools

SA360

SKAI

Marin

Google Ads

Microsoft Ads

Google Analytics

Adobe Analytics

Job description

Hearts & Science, a premier Omnicom media agency in the United States, seeks an Associate Director of Paid Search to lead strategy, planning, and execution of paid search campaigns. You will oversee day‑to‑day operations, mentor junior staff, and collaborate with cross‑functional teams to drive client value.

Ideal candidate has 6+ years in paid search, deep platform knowledge (Google/Microsoft Ads, SA360, SKAI, Marin) and strong analytical skills to optimize performance and scale opportunities.