Associate Director, Paid Search

GroupM; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Job summary

A leading company in creative transformation is seeking an Associate Director of Paid Search to oversee operations and provide strategic direction within the digital group. You will be responsible for managing a team, maintaining client relationships, and developing operational efficiencies while influencing the success of campaigns.

Benefits

Competitive medical and dental insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Mental health awareness days

Qualifications

• 5+ years experience in analytical tools like Google Analytics.
• Prior experience managing a team with a focus on training.
• Excellent organizational and communication skills.

Responsibilities

• Lead day-to-day management of search team workflow.
• Develop relationships with clients and manage their digital goals.
• Train and develop junior team members.

Skills

Analytical Tools

Search Engine Desktop Tools

Client Relationship Management

Training and Development

Verbal Communication

Written Communication

Organizational Skills

Attention to Detail

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Job description

About WPP Media u00A0

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. u00A0 WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. u00A0 At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

As an Associate Director, Paid Search, you will be accountable for all day-to-day Paid Search operations and be the main point of contact for an account. You will provide strategic direction and leadership inside the digital group to deliver the most effective and advanced communication plans. You will manage the career paths of supporting staff within the Paid Search team and will be expected to function at a highly efficient level, manage teams on multiple accounts, and maintain a strong client relationship.

Key Responsibilitiesu00A0u00A0u00A0u00A0u00A0

• Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
• Develop positive relationships with the search community, vendors and Directors for optimal service levels and results.
• Study and understand the clientu2019s product, marketing objectives and digital goals with an emphasis on paid search, ensuring your recommendations are insightful and consistent.
• Interface and present to senior clients on a regular basis.
• Train, motivate and develop Search Managers, Senior Associates and Associates, performing as a leader with minimal supervision. A key result will be developing talent. We need you to elevate the practice by developing your own team members to be strategic about the role of paid search in the media mix.
• Develop and write up standard methodologies for improving operational efficiencies within the team and the group.
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.

Requirementsu00A0u00A0u00A0u00A0u00A0

• Bacheloru2019s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Significant client-facing and relationship management experience.
• Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at WPP Media & Benefitsu00A0 u00A0 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.u00A0u00A0 u00A0 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
u00A0
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0 WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration [e-mail]00A0or call [phone] and let us know the nature of your request and your contact information. u00A0 The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details. u00A0 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) u00A0for more information on how we process the information you provide. u00A0u00A0 While we appreciate all applications received, only those candidates selected for an interview will be contacted.u00A0 u00A0 u00A0 u00A0

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