Associate Director of Marketing

Barrington Stage Co; Pittsfield (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

Barrington Stage Company seeks an Associate Director of Marketing to curate, design, and refine marketing materials that captivate Berkshire County audiences. The role directs print and digital media and reports to the Director of Marketing.

The successful candidate will lead email campaigns, manage social channels, maintain the website, and support PR, graphic design, and video production to promote productions and community engagement.

Qualifications

• A strong marketing generalist with ability to lead cross-channel campaigns.
• Creative thinker capable of generating new, engaging ideas.
• Proficiency in Canva and Adobe suite (InDesign, Photoshop, Illustrator).
• Ability to work well in a team and manage tight deadlines.

Responsibilities

• Compose and oversee email campaigns in WordFly.
• Manage social media channels, respond to patrons, and tailor content per channel.
• Maintain and update the website and the TNEW site content.
• Assist in developing each show’s program inserts, bios, and notes.
• Graphic design and social media projects including ads and invites.
• Create trade ads for other Berkshire cultural institutions.
• Upload press photos to Flickr and archive past season images.
• Support public relations as part of the Marketing team.
• Assist the Marketing Director.

Skills

Marketing generalist

Creative thinker

Canva

InDesign

Photoshop

Illustrator

Team collaboration

Deadline management

Job description

Barrington Stage Company is a vibrant hub devoted to pushing the boundaries of theater and fostering solid connections within our diverse communities. We firmly believe that theater should be inclusive for all and that the fusion of art and activism is powerful. Our unwavering commitment is to foster artistic innovation in collaboration with The Berkshires and abroad.

At Barrington Stage Company, our leadership profoundly emphasizes nurturing a vibrant staff culture and fostering professional development. We actively encourage all team members to participate in open and courageous dialogues within their respective departments and across departments. We believe exceptional art is born from solid and meaningful relationships within our organization. We prioritize the support and well-being of our team members, recognizing that their fulfillment and growth directly contribute to the caliber of artistic exploration and innovation witnessed on our stages.

We seek a skilled Associate Director of Marketing to curate, design, and refine marketing materials that captivate and motivate audiences throughout Berkshire County. The Associate Director of Marketing reports directly to the DOM. Primary responsibilities include directing print and digital media, including, but not limited to, social media, e-blasts, website, graphics, video production, digital display design, etc.

This role is pivotal within our marketing and communications team. The Associate Director of Marketing will be crucial in shaping Barrington Stage Company's narrative. They will also provide valuable support in graphic design, social media management, and video production to promote our productions, initiatives, and community engagement efforts.

This position reports to the Director of Marketing (DOM). Please submit a resume, video examples/reels, storyboards, and writing samples. The anticipated start time will be around February 2024 (subject to change).

Main Responsibilities

• Compose and oversee the creation of email campaigns in WordFly
• Manage social media channels, respond to patrons, and plan and adapt content for each unique social media channel
• Maintain upkeep on the website, including creating new pages, deleting old pages, modifying pages as necessary, and gathering and collecting information needed for each page
• Maintain upkeep on the TNEW website, including show descriptions, digital components, and special setup
• Assist in developing each show’s program insert, collecting bios and headshots, and additional information needed to be included, such as staff, potential donors, author's notes, etc.
• Graphic Design/ social media projects as necessary including, but not limited to, print and digital ads, graphic materials for email communications, flyers, and opening night invitations
• Create and design trade advertisements for other Berkshires cultural institutions
• Upload photos for the press to Flickr; maintain an archive of photographs of past seasons
• As part of the Marketing team, also assists with public relations
• Assist the Marketing Director

Skills

• A strong marketing generalist, jack of all trades.
• Be a creative thought leader
• Basic to Proficient in at least Canva, but Adobe is even better: InDesign, Photoshop, and Illustrator.
• Ability to execute solo projects as well as in collaboration with a team.
• Comfort juggling multiple deadline-sensitive projects simultaneously.
• All members of the marketing team must be able to engage with the public, whether assisting with events, performances, postering et al.
• We seek candidates who demonstrate a strong commitment to fostering a collaborative and balanced work environment.