Marketing & Recruitment Manager

Dyersville Ready Mix dba BARD Materials; Dubuque (IA); On-site; USD 65,000 - 100,000; Full time

Job summary

BARD Materials is seeking a Marketing and Recruitment Manager to drive brand awareness and attract talent in the Midwest. This role blends marketing execution with recruitment strategy to accurately portray our products, services, and values across channels.

You will own the social media presence, design campaigns, and analyze data to optimize outreach. Collaboration with Hiring Managers and occasional travel are required.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in employer branding methods.
• Knowledge in social media platforms for marketing.
• Ability to message via marketing strategies aligned with the company's purpose.
• Knowledge of recruitment and marketing.
• Ability to execute marketing strategies and campaigns.
• Strong verbal and written communication skills.
• Willingness to travel to BARD locations and to events.
• Valid driver's license.

Responsibilities

• Foster healthy relationships with internal and external customers to grow products and services.
• Build relationships with new customers while serving an existing base.
• Develop Marketing materials and campaigns for available products and services.
• Identify and position products and services to meet market demands.
• Plan and execute recruitment marketing to attract high-quality applicants.
• Own BARD's social media across platforms and manage content calendar.
• Create content and campaigns using AI tools to improve reach and efficiency.
• Plan, coordinate and execute events, career fairs, and community initiatives.

Skills

Marketing

Recruitment

Brand awareness

Analytics

Education

Bachelor's degree in Marketing or related field

Job description

These Core Values should align with your Personal Values: Be Humble Build and Maintain Relationships Choose to be Positive and Resilient Always, Learn, Do, and Improve Own Safety Commit to Quality Focus on the Customer Act as One BARD

Job Summary:

The Job: BARD’s Leadership Development and Employee Resources team is seeking a highly energetic individual to join our team as a Marketing and Recruitment Manager! Under the direction of the Leadership Development and Employee Resources Director, the individual in this role will have the exciting responsibility of increasing brand awareness and attracting talent! This unique opportunity pairs sourcing potential applicants with the execution of marketing through strategic and well-designed initiatives. The goal of this role is to fulfill the company's hiring needs and accurately portray the company’s brand, products, and services through Marketing activities.

Job Description:

Duties and Responsibilities

• Foster healthy relationships among internal and external customers to grow available products and services within the specific market.
• Build relationships with new customers while working with an existing customer base.
• Develop Marketing materials and campaigns for available products and services.
• Identify and position products and services accurately to meet market demands.
• Develop the market and identify new opportunities through innovative strategies, continued market analysis, and competitive research to best target desired outreach for a refined, targeted message.
• Collaborate on the execution of customer events.
• Plan and execute customer focus groups to identify needs and translate the customer voice for future development of products and services.
• Assist in the development and execution of customer-centered presentations aimed at product offerings and services.
• Analyze data for decision-making and apply marketing analytics.
• Implement a method for surveying customers and measuring customer satisfaction, such as developing a Net Promoter Score (NPS) strategy.
• Develop strong value propositions for products and services.
• Create and execute social media campaigns to build brand reputation and market reach.
• Own BARD's social media presence across platforms: plan the content calendar, create and publish posts, engage with followers and grow our audience.
• Concept, design and produce original content, including graphics, short-form video, reels, photography and written stories, that shows our people, projects and purpose.
• Use AI and emerging digital tools to brainstorm ideas, generate and edit copy, images and video, personalize campaigns and automate repetitive work, while keeping every piece authentic and on-brand.
• Design, launch and optimize integrated campaigns from first idea to final results, using performance data to improve what comes next.
• Manage partnerships and requests for charitable donations within the communities we serve.
• Utilize platforms and databases to identify and engage customers and potential applicants.
• Plan and implement Recruitment Marketing to attract high-quality applicants.
• Execute recruitment goals and objectives.
• Maintain accurate tracking of departmental hiring needs.
• Develop a sustainable recruiting strategy based on BARD's goals and needs.
• Source candidates to move through the applicant pipeline.
• Create Marketing materials aimed at recruitment.
• Organize and participate in recruiting events, both internally and externally.
• Build relationships with local education institutions.
• Maintain accurate up-to-date job postings on internal and external boards.
• Communicate with Hiring Managers.
• Use a multi-channel approach to recruiting.
• Identify and pursue new methods for fueling the talent pipeline.
• Maintain recruiting KPIs – Key Performance Indicators.
• Review and Interview applicants to evaluate if they meet the position requirements.
• Timely reporting of applicants.
• Move applicants through an applicant pipeline via a consistent hiring process.
• Assist with the coordination of interviews.
• Conduct phone screenings with potential applicants.
• Plan, coordinate and execute events, career fairs and community initiatives, ensuring a high-quality experience from planning through follow-up.
• Survey new hires to collect feedback on process and placement.
• Other duties as assigned.

You are:

• Inspired to tell the BARD Story
• Thrilled by the hunt of finding talent
• Passionate about connecting the right person to the right opportunity
• Clever and efficient with messaging
• Data-driven and a friend of Analytics
• Curious about new technology and quick to try AI and digital tools
• Excited by the opportunity to meet new people
• An effective collaborator
• Contagious with creativity
• Not one to sacrifice quality for quantity

What Success Looks Like

Every open role is posted quickly, kept current and drawing qualified applicants. AI and new digital tools are part of how you work every day, helping BARD produce more creative content faster, make better decisions and drive greater impact. You continuously find new ways to use AI while keeping the human connection, authenticity and values that define the BARD Way. You know which channels bring the best results for customers and candidates, and you invest there. Customers, communities and future teammates see one consistent, on-brand BARD aligned with our Values across every channel. BARD's social channels are growing in reach and engagement, powered by compelling, innovative and authentic visual and digital content that strengthens BARD's brand, tells our story, engages audiences and inspires meaningful action across all platforms. Events are thoughtfully planned, professionally executed, delivered on time and within budget and achieve established objectives with meaningful engagement and timely follow-up.

Requirements and qualifications:

• Ability and willingness to learn about position requirements – may include going into the field to see firsthand the job.
• Experience in employer branding methods.
• Knowledge in the use of social media platforms for marketing.
• Ability to message via marketing strategies the company, products, and services accurately and in line with the company's well-established purpose.
• Knowledge and familiarity with recruitment and marketing.
• Ability to execute marketing strategies and campaigns.
• Ability to understand needs, which are met by an appropriate sense of urgency to complete necessary tasks.
• Great interpersonal skills.
• Strong verbal and written communication skills.
• Creative in the design of marketing materials that align with the company's purpose, mission and values.
• Hands-on experience using AI tools (such as Grok, ChatGPT, Copilot, Claude or Adobe Firefly) to create content and run campaigns.
• Valid driver's license

Education Requirements:

A degree in Marketing, Business, Human Resources, or a related field and/or a combination of education and 3 Years of Related Experience

Additional requirements

• Ability to work collaboratively with a variety of groups and people both internal and external
• Ability to travel to BARD locations and to work occasional evening or weekend events

BARD Materials provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics.

BARD Materials is a ready mix concrete and aggregate company in the heart of the Midwest. We have been living our purpose of transforming materials responsibly to build better lives, communities, and country since 1946.