Marketing Coordinator

JACOBS PILLOW DANCE FESTIVAL INC; Becket (MA); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

FSA

Dependent Care FSA

403b

Retirement contributions

Paid time off

Life insurance

Disability insurance

EAP

Job summary

Jacob’s Pillow Marketing Coordinator role in Becket, MA focuses on developing and executing email campaigns, content collaboration with the Digital Marketing Manager, and supporting overall marketing strategy for performances, School programs, and archives.

The position offers in-person summer work with onsite room and board, and remote work may be possible September–May. Strong writing, organization, and CRM experience are valued for audience growth.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or related field.
• 1–3 years of digital marketing, social media or related roles.
• Experience with marketing campaigns and project coordination.

Responsibilities

• Write and create Jacob’s Pillow email campaigns and automations, newsletters, and fundraising appeals.
• Collaborate on digital and social advertising with Capacity and internal teams; support CRM efforts.
• Maintain website pages, SEO, analytics, and audience reporting; support cross‑functional marketing activities.
• Assist in training interns and staff; help ensure consistent brand voice across channels.

Skills

Email marketing

Campaign analytics

Project coordination

Communication skills

Time management

Education

Bachelor's degree in marketing, communications, business or related field

Tools

MailChimp

Constant Contact

Wordfly

CRM platforms (e.g. Tessitura)

Job description

Job Details: Job Location: Becket, MA 01223, Position Type: Full Time, Salary Range: $50,000.00 - $60,000.00 Salary, TITLE: Marketing Coordinator

STATUS: Full-time; year-round. Remote work possible through May;in-person work required June – August.

REPORTS TO: Digital Marketing Manager

DEPARTMENT: Marketing

WORKS WITH: Marketing colleagues, Patron Services team, Community Engagement team, The School team, Archives team, Programming team, Philanthropy team

COMPENSATION: $50,000 - $60,000 (Grade 2 Level). Onsite room and board (three meals/day) provided upon summer arrival through August .

BENEFITS: Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.

HOURS: The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season.

SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability).

Jacob’s Pillow seeks a Marketing Coordinator to join the Marketing Department to develop, implement, and support marketing strategy that promotes the organization's mission and pillars of programming, including performances and artist residencies; philanthropic events and appeals; professional training programs through The School at Jacob’s Pillow; Community Engagement programs; and Archives and audience engagement programs.

This role will work closely with the Director of Marketing and directly support the Digital Marketing Manager on the deployment of email campaigns and automations, assisting with digital content creation in collaboration with the Social Media Manager, streaming platform management, website content management, and contributing an active voice to all Marketing department efforts to reach new and existing audiences in clear, engaging, and creative ways.

Remote work is possible for this position from September into May. From mid-May through August, this position requires full-time in-person summer working hours during the annual Jacob’s Pillow Dance Festival in Becket, Massachusetts, with onsite room and board provided by Jacob’s Pillow.

Qualifications: RESPONSIBILITIES

• Email Marketing: Serve as a writer and creator of Jacob’s Pillow email campaigns and email automations, including newsletters, promotional content, fundraising appeals, and customer service emails, supervised and assigned by the Digital Marketing Manager.
• Digital/Social Advertising and Campaign Analytics: In collaboration with the Digital Marketing Manager and Social Media Manager, work with the Pillow’s digital marketing firm, Capacity, on organic and digital advertising needs. Support organic and paid social media campaigns by creating content, writing ad copy, and pulling audience targeting segments from Tessitura as needed, alongside regular reporting. In collaboration with the Digital Marketing Manager, assist in managing CRM efforts aligned with audience segmentation and focused on acquisition as well as customer retention and loyalty.
• Website CMS/Analytics: Support the Digital Marketing Manager and Marketing/Audience Development Coordinator with website and TNEW projects, including web page creation and editing, online calendar updates and regular website maintenance, assistance in development and implementation of website messaging tools, SEO strategy, analytic reporting and analysis, Digital Crossroads builds and maintenance, as well as suggesting areas of improvement for patron and user journey.
• Team Collaboration: Work proactively alongside the marketing team staff to support the overall programing at Jacob’s Pillow, including but not limited to the creation and distribution of signage, webpages, streaming opportunities, giving campaigns, and email campaigns. Assist the Digital Marketing Manager and department with training and strategic support to interns, seasonal staff, and year-round staff as needed, with guidance and direction from the Manager. Assist in creating seamless patron experience regarding access to in person and online experiences. Protect brand voice and integrity in all published and digitally distributed content.

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
• 1-3 years of experience in digital marketing, social media, or related roles
• Experience with marketing campaigns and project coordination

PREFERRED QUALIFICATIONS

Candidates with alternative professional experiences and qualifications equivalent to those listed below are encouraged to apply.

• Previous digital marketing and/or arts organization experience
• Basic HTML knowledge
• Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2
• Experience working with Content Management Systems
• Experience working with CRM platforms such as Tessitura or Salesforce
• Strong written and communication skills
• Strong organizational skills, with experience in managing multiple projects at one time
• Availability for 6-day workweeks during the Festival
• Experience working with Canva, PhotoShop, InDesign, and other Creative Suite programs a plus
• Passion for and knowledge of dance and the performing arts a major plus

SKILLS & QUALITIES

• Demonstrate outstanding attention to detail
• Ability to solve problems in a strategic manner
• Strong analytical & communication skills
• Utilizes effective time-management skills
• Well-organized, self-motivated, goal-oriented, and flexible