Associate Director of Marketing

Lincoln Center Theater; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

Lincoln Center Theater seeks an Associate Director of Marketing to shape and execute marketing strategies aimed at increasing ticket sales and audience engagement. This full-time position involves leading campaigns, analyzing data, and collaborating across departments. Ideal candidates will have extensive marketing experience, particularly in live entertainment, and a passion for theater.

Benefits

Paid Medical Insurance

Dental Insurance

Vision Insurance

403(b) and Employer Match

Paid Time Off

Qualifications

• Minimum of 6 years of marketing experience in performing arts or related field.
• Proven success in leading multi-platform marketing campaigns.
• Strong understanding of digital marketing tools and ticketing systems.

Responsibilities

• Lead marketing strategies to drive ticket sales and audience engagement.
• Analyze sales and web data to inform marketing strategies.
• Manage digital marketing efforts and coordinate cross-departmental projects.

Skills

Leadership

Project Management

Digital Marketing

Copywriting

Communication

Tools

Google Ads

Meta Business Manager

Email CRM Platforms

Telecharge

Tessitura

Job description

Associate Director of Marketing

Overview:

Lincoln Center Theater has produced over 200 plays and musicals at the Vivian Beaumont, Mitzi E. Newhouse, and Claire Tow Theaters at Lincoln Center and other theaters on and off-Broadway, as well as touring productions nationally and around the world. LCT is committed to developing and producing new works and classics with an emphasis on the work of new and emerging playwrights, directors, and designers. LCT’s education program,
Open Stages, reaches thousands of public-school students annually with curriculum-related projects, teaching artist support, and tickets to LCT productions.

LCT Values:

Lincoln Center Theater is dedicated to fostering a theater representative of all of the populations we serve. We are proactively committed to better serve the artists, staff, crews, audiences, and broader community through our organization’s values. We welcome applicants who are in alignment with our organization’s values of empathy, dignity, and care.

Position Summary:

The Associate Director of Marketing
plays a pivotal role in shaping and executing LCT’s marketing strategies to drive ticket sales, increase audience engagement, encourage different touchpoints for the public at the institution (membership, development, education), and elevate the brand’s overall visibility. Reporting to the Chief Marketing Officer, this position manages campaign planning, overseeing collaborations with the box office, ticketing systems, and the external advertising agency. Interdepartmental collaboration is part of the day-to-day.

Responsibilities:

• Meaningfully contribute and provide thought leadership for marketing campaigns for Broadway and off-Broadway productions, as well as special events. Additional campaigns will exist for internal stakeholders and other departments, managing campaigns for development and education.

• Analyze sales and web data, audience trends, and campaign performance to inform strategy, culminating in a daily and weekly reporting cadence.

• Lead digital marketing efforts, including email campaigns, paid social, SEM, and content strategy in collaboration with other members of the department.

• Coordinate and execute cross-departmental projects (artwork, ads, blasts, decks, reports) in collaboration with the rest of the marketing department.

• Manage
  activations around the LincTix and Membership programs, including sales and renewal reports respectively, along with materials needed to support these efforts.

• Lead relationship with Telecharge, providing ticketing and membership oversight from the marketing POV in close collaboration with the box office.

• Monitor marketing budgets, reconcile, and ensure campaigns are delivered on time and within scope.

• Assist in copywriting needs for all projects, as necessary.

• Supervise the distribution of content across on-campus signage, front-of-house materials, etc., with marketing assistant.

• Act as the day-to-day contact for the advertising agency and other partners, other vendors, and collaborate with the CMO around communications with other arts organizations.

• Provide guidance and assist in the management and supervision of other marketing team members.

• In addition, this role will handle additional duties as assigned and . This position will work in lockstep with other members of the marketing and press departments. A nimble energy, solution-oriented mindset, enthusiastic drive to work positively at a quick pace is essential.

Skills and Qualifications:

• A minimum of 6 years of marketing experience, preferably in performing arts, live entertainment, or a related field.

• Proven success leading multi-platform marketing campaigns, especially in ticketed events.

• Strong understanding of digital marketing and tools (e.g. Google Ads, Meta Business Manager, email CRM platforms, etc.), as well as ticketing/database systems like Telecharge, Tessitura or similar.

• Excellent leadership and project management skills.

• Strong copywriting, communication, and creative evaluation abilities.

• A strong interest in theater and the theatrical industry at large is a bonus for anyone interested in this position.

• Strong ability to handle a varied workload, and to work both autonomously and collaboratively with other department members.

Compensation:

This is a full-time, exempt, salaried position with an annual salary range of $90,000 – $100,000. Lincoln Center Theater provides comprehensive benefits including: Paid Medical, Dental, and Vision Insurance, 403(b) and Employer Match, and Paid Time Off.

Application Instructions:

Please apply here: https://lct.bamboohr.com/careers/41

Please note that only candidates who submit a resume and cover letter will be considered.

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All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, citizenship, religion, gender, sex, sexual orientation, affectional preference, gender identity or expression, sexual and reproductive health decisions, pregnancy, disability, genetic predisposition, age, military or veteran status, marital or familial status, or any other protected characteristic, in accordance with applicable federal, state and local laws.